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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
In a bid to monetize its new search engine Bing, Microsoft has launched the Cashback program to searchers.
Microsoft originally launched Cashback in May 2008 on the old Live Search search engine. At the time there were mixed reactions to the program, with many analysts calling it a desperate attempt to gain market share.
Cashback failed to produce any real results on Live Search so what makes Microsoft believe…
Last week I posted about the imminent launch of Microsoft’s new search engine. Low and behold – it’s here. Say hello to bing – The Decision Engine.
“Decision Engine?” You may wonder… well that’s how the marketing team down at Microsoft have decided to position the new search experience.
This week at the D7 conference, Steve Ballmer (Microsoft CEO) debuted the new search engine to an expectant crowd.…
Search News
This week, Microsoft announced its new money saving enhancement to the Live Search shopping site with Cashback being added to the mix.
Live Search Products, which serves as a shopping comparison and product search service, will now have permanent integration of the Microsoft Cashback program, incentivizing shoppers for purchasing through the site.
The Cashback program was initially introduced to encourage greater usage of Live Search, and to provide advertisers…
Beating Google in ‘share of search’ seems like a battle that can’t be won? But full credit to the team down at Microsoft who just keeping fighting on.
AdvertisingAge this week revealed Microsoft’s latest plan to claim the share of search crown. The tech giant has employed advertising agency JWT to create and execute an integrated campaign across TV, Radio, print and online.
And the price tag for the…
If your business has quite a large website, then making sure that it is properly optimized for search engines can be quite a task. However the folks from Live Search are keen to help you out with some tips for optimizing large sites.
The creator of the tips article is Jeremiah Andrick, Live Search Program Manager. He created the article because the Live Search Team are often asked…
Microsoft have launched a new homepage for their search engine, Live Search, which they claim has received positive feedback from customers in trials last month. The search engine now features a changing background image and “hotspots” that feature search queries related to the image displayed.
Hotspots are interactive areas of the image that light up and suggest search results related to the highlighted area. I’ve included a…
If you live in France, Germany, Spain, Italy, Norway or Sweden and have always dreamed of working at Microsoft, then your dreams might just be about to come true.
Microsoft has announced plans to open a search technology center in Europe.
In an effort to bolster its Live Search efforts, Microsoft plan to open the new center sometime during Microsoft’s next fiscal year, which begins on July 1.
Kevin Johnson,…
Search News
Microsoft have come up with a great new way for searchers to not become so annoyed when they are directed to a 404 error page.
The new “Web Page Error Toolkit” is a web application that uses Live Search to provide alternative search results on the error page. These search results will be relevant to the searchers keyword query.
Here is what the new error page will look…
Last week, Microsoft announced a new search advertising strategy that aims to pay users who use the search engine to find and buy products from participating retailers. Nicknamed “the search that pays you back”, Microsoft’s Live Search Cashback is their latest attempt to make inroads on Google’s dominant market share.
Users simply register for free and search for cashback deals at Live Search cashback. The listings then display…
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