Archive for "links"

Many webmasters focus a majority of their time on building new links to their site with a variety of link building methods. While this is certainly an important part of SEO, it’s also beneficial to review your existing links to make sure you’re getting the most out of them.

Here’s a few simple ways to improve the SEO benefit of your existing link partners.

1. Optimize your anchor text
Anchor…

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I use Yahoo! Site Explorer almost every day to check basic link stats for both ineedhits.com and our clients. It is an extremely useful tool which can provide a lot of useful data about the inbound links to any site on the web.

There are a number of reasons the tool is one of my favorites:

• Site explorer seems to provide one of the most comprehensive sources of link…

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Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?

Popular Googler (and recently clean shaven) Matt Cutts shared his thoughts in a recent video below.

Google treats links the same irrespective of where they…

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There has been a bit of buzz over the last few days from the SEM world surrounding Google search results. The news is that Google is expanding its search results with little blue links between the page descriptions and the target URL.

Here is an example:

These blue links highlighted above point directly to internal pages for each site.

Loren Baker from Search Engine Journal has his theory on the change:

My…

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Paid links have always been a contentious issue in the search engine marketing world. Google has always been quite vocal on where they stand with paid links - paying for links for the purpose of influencing PageRank, or your rankings is a big NO NO!

Yahoo! and MSN have been much quieter on the topic, until recently when Eric Enge from Search Engine Watch & Stone Temple…

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