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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Google recently announced the global release of updates on how AdWords quality score is determined and how much impact these scores have on the ad’s ranking.
In simple terms, ads with landing pages that Google thinks to be most relevant to the query will be able to rank higher for lower cost-per-click bids.
This release comes after a…
Search News
Most website owners know that a great landing page is the key to turning visitors into buyers. The main point to getting a landing page that converts is to test, test test.
This is a mantra that Anne Holland from MarketingSherpa swears by. In a recent interview with Revenews, Anne explains her testing tactics, common mistakes and why…
Search News
A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.
Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.
Melissa Hsieh from the Google Analytics Team explains more:…
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