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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Google has been expected for a good long while to update their Webmaster guidelines. In many people’s opinion it should have been done months ago as the guidelines were not fully explained and needed more examples.
Well, good news – Google have finally updated their guidelines and the changes they have made should be well-known by webmasters
Here’s the official word from Google’s Search Quality …
Search News
Google rolls out more than 500 algorithm changes each year and some of these updates can have a devastating effect on your websites’ ranking in the Google search engine.
We usually let you know each time there has been a major algorithm update, but do you know what to do once the update hits?
Search Marketer Adam Dince shared some great advice recently which I …
Anyone who does their own website’s SEO will know that your website’s page titles play an important role in determining your success.
Your page title is like a 1st impression of your business – if it doesn’t explain what you offer then it might not result in a searcher clicking through to you site from your search engine listing. On the other hand, it needs …
The Google algorithm is reported to be undergoing another major overhaul that will transform Google search into more than just a conventional search engine.
Google is trying to fix its shortcoming in the modern day technology as well as continue its dominance in the search market.
Google’s top search executive Amit Singhal outlined the company’s vision for search that will soon take it beyond just …
Unless you’ve been living under a rock, you will know that the copy of your website these days must be relevant, informative, sharable and well-written.
But how do you know if you’re writing your website’s copy the right way? This 24-point checklist should help! Hat tip to copywriting expert, Heather Lloyd-Martin for the checklist.
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If you didn’t already know, your home page is the most important page of your site. Why? Because it is the most indexed page by Google and is the gateway to the rest of your site. It is therefore important that your home page has the right content to encourage visitors to click through to other pages of your site.
Your home page must let …
I recently came across a great and simple video which outlines how to conduct SEO copy editing as opposed to SEO copywriting.
SEO copy editing allows you to fix the existing copy on your website pages to include more key phrases in the copy. This will make the website friendlier to the search engines and users.
SEO copywriting, on the other hand, is where you …
By now you all know that SEM is about getting people to visit your website. But how do you get visitors to take a second or third click on your website and explore it further.
I have outlined a few tips to help you in this area. This includes:
There is nothing worse than clicking on a website …
Search News
Every week we sift through the quagmire of news, tips and releases that happen across the search engine marketing world to keep you informed.
Unfortunately, we can only capture a limited amount of all the events that are creating buzz. So to ensure you don’t miss a “beat” we’ve launched Search Snippets – this weekly wrap, which will provide a quick summary on more news, …
The results are in and it’s no surprise that Google still has a commanding hold on the US search market. But has the Bing bubble burst?
Hitwise reports that while Google’s market share rose in December 2009 to 72%, Bing’s actually decreased by 4% from November 2009. The same can also be said for Yahoo! & Ask (but that’s really no surprise, is it?). Here …
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