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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
The results are in and it’s no surprise that Google still has a commanding hold on the US search market. But has the Bing bubble burst?
Hitwise reports that while Google’s market share rose in December 2009 to 72%, Bing’s actually decreased by 4% from November 2009. The same can also be said for Yahoo! & Ask (but that’s really no surprise, is it?). Here are the…
It’s hard to believe that it has been over a year since Google launched their Insights for Search tool. Now Google have announced some additional features to the tool.
For those who are unaware of this tool, Google Insights for Search allows users to track search trends across different verticals, geographic locations and time periods. It’s a great help if you want to learn more about which keywords…
Having keywords in your domain has always had some significance in SEO. A few years ago, this used to be a very powerful way to get your site ranking, but many SEOs feel that it’s importance has diminished over recent years.
In case you’re not familiar with what I mean, I’m talking about domains which have a match on the keyword you’re trying to target. For example…
Ever heard of reverse search engine optimization? It’s the unranking of keywords which are working well for your site. Sounds like an odd concept doesn’t it? Who on earth would want to decrease their ranking in the search engines?
Well one user of the Google Webmaster Help forum wants to do just that! He is ranking too well for his keyword (advertising presentation) and wants to rank lower…
Search News
The position of keywords in your website’s URL’s has always been a bit of a grey area, but Google’s Matt Cutts recently clarified the situation. He was asked whether the position of keywords in a URL has any effect on one’s Google ranking? Matt has graciously shared his answers in a video for all of us to view.
Here is an example of what the question is…
Search News
The Google AdWords Help Forum, is a great resource for those of you with AdWords campaigns, as Google posts various tips every couple of weeks or so.
AdWordsPro Sarah, who is a Google employee, is a regular contributor to the forum. Her latest help came in the form of tips for testing keywords for products with low traffic.
Here are the 3 main tips:
1) Start Small. The knee jerk reaction is to…
First Google updated the PageRank toolbar, then a Google ranking update and now they have announced the implementation of some improvements to AdWords.
The improvements center around Quality Score, and is based on the feedback that users and advertisers have provided.
Here are the 3 main improvements that Google will implement.
Quality Score will now be calculated at the time of each search query. This way,…
We first let you in on the news of Microsoft buying Powerset back at the beginning of July, but it now seems that Microsoft has big plans to use Powerset technology to improve advertising in search results and in the process, change the way advertising is done.
Currently, advertisers bid to have their ads shown on search results pages depending upon specific keywords that users type into search engines.…
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