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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
A couple of weeks ago, Google launched “Search Plus Your World”, a new feature that displays social information alongside regular data in Google’s search results. The goal of SPYW is to further personalise search results to deliver the most relevant data for you, which is some cases may come from your personal network.
Shortly after the announcement, Twitter…
When Bing passed Yahoo! to become the 2nd ranked search engine in the U.S last month it seems the company also got the confidence to shed its “decision engine” label and re-launch as an ad platform with a new tagline ‘Bing is for Doing’.
The main aim for this change is the hope that it will get people to give…
Search News
Continuing its efforts to keep its search results more quality-oriented, Google recently announced a significant algorithmic change.
The change looks at the layout and amount of content on a webpage, if the ads above the fold are excessive, your site can be penalized and downgraded in the search results.
As Matt Cutts wrote on the Google Webmaster Central Blog post.…
Search News
A warning to all Google users: the Internet giant is doing away with their 70 different privacy policies across Google properties and replacing them with one main privacy policy that will be much easier for users to read and comprehend.
With this change Google plans to track users across its multiple products and features, so that a simple and intuitive…
Addressing the concerns of many webmasters who find that Google sometimes show alternative titles in the organic search results, Google’s Pierre Far has given an explanation.
While we all know that Google often changes the snippet or description of a site in the search results, what many of us don’t know is that Google will often change the…
Search News
According to ComScore’s latest qSearch analysis report, Google continues to lead the search market with 65.9% of search queries in December conducted in the US search marketplace. However, in a surprising change of events, Microsoft (Bing) climbed up to the second place with 15.1% pushing Yahoo! down to the third spot.
December 2011 saw 68.1% of searches come…
A recent report by BBC has revealed that Google UK is facing some serious allegations of running ads for illegal Olympic ticket resellers.
The issue was first bought to light by a customer who tried purchasing tickets for the upcoming London Olympics 2012 event.
The actual story as told by the customer (Liz):
Me and my sisters decided to
…
Google recently produced a list of updates and improvements they made to their search in the month of December 2011 and its well worth a quick scan for anyone who is serious about their website’s Google ranking.
The list contains 30 improvements and the associated codenames with a sneak peak into how the company comes up with the…
Search News
Barely a few hours after Google unveiled ‘Search Plus Your World’ micro-blogging site, Twitter, voiced its disapproval publicly saying that these changes were “bad” for both consumers and web publishers.
Twitter said that Google’s recent updates will make it tougher for people to find the breaking news that was being shared by its users only on the micro-blogging portal till…
Search News
Google have penalized their own Google Chrome website after it emerged that the URL was caught up in a paid links promotion, a violation of their webmaster guidelines.
The problem has arisen after Google paid Unruly Media, an international media agency, to get a number of paid bloggers to promote a video for its Chrome browser featuring a US flour…
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