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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Research shows that more than 20% of searches on Google are related to location, and about 88% of Smartphone users who search for local information act quickly on their search results.
With this information in mind Google has recently released an update with 3 new features to its AdWords property that will help advertisers organize and create better ads that…
Search News
Larry Page marked the completion of his first year as the CEO of Google Inc with a rather lengthy letter to the company investors, posted on the company’s website last week. After taking over as the CEO from Eric Schmidt last April, the rather silent Page has finally stepped out in front of the public giving an update about the…
Search News
The title of this post might seem a bit confusing, but according to Google’s latest research, combining paid advertising alongside a top ranking organic result will help to give your total number of clicks an incremental gain of up to 96%.
The study that was released by Google a few days ago and found that even when advertisers show up…
Want some SEO advice direct from the experts? Of course you do, who wouldn’t.
Well, Google is here to share their pick of the 5 most common SEO mistakes you should avoid. Oh and it seems Mr Google, Matt Cutts, might have a bit of competition in the video advice caper at the moment in the form of Maile Ohye,…
Over the past year, Google has been de-indexing lesser quality sites that have essentially been paying to get links, blog networks. The latest victim, or shall we call the culprit, is BuildMyRank.com which has been forced to shut down their business completely after Google forced the website out of Google’s index for not obeying basic Google Webmaster Guidelines.
BuildMyRank.com was…
Through an unexpected source, namely Twitter, Google has officially announced the release of the latest update to its ranking algorithm, Panda 3.4.
This update, which rolled out on March 24, is targeting low-quality websites. The update was specifically a “refresh”, so it seems no new signals or algorithm changes were made. This has resulted in very little impact to the…
Search News
Microsoft has been working really hard lately on innovations for its adCenter, which has resulted in the releasing new features almost on daily basis.
One of the main changes was an update to negative keywords in AdCenter. Previously, most marketers could have been excused for assuming that negative keywords in adCenter work the same way they do in AdWords. However, …
Search News
Good news – marketers will now be able to more accurately measure the actual value of social media thanks to Google.
The Google Analytics team announced at SES New York the introduction of a new set of reports, Social Reports.
What does this mean?
Well, the tedious task of measuring ROI from social media initiatives has just got a lot…
Search News
Earlier this week, Google made an announcement that may change the way some web analytics programs record Google search traffic.
The change relates to the way Google handles referrer information and may cause some organic search traffic to be labelled as referral traffic instead.
From the Google blog post,
Starting in April, for browsers with the appropriate
…
Search News
Ever wondered what Google engineers get up to in a meeting? Well you’re about to find out…
In an unprecedented event, Google opened up the doors to their meeting room and allowed the general public access to one of it’s Search Quality meetings. These are the meetings where Google decides if they are going to launch any algorithm changes.
All…
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