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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Google Analytics have launched a new ‘annotations’ feature which lets you bookmark major campaigns/events within your statistics for future reference. This will help to explain a spike or drop in traffic to other members within your organization, without having to dig through the past.
Here’s an example of how this will look,
This is a great feature which will end up saving many people a lot of time.…
Search News
Although the big news from Google recently is about real-time search, Google Analytics users have not been forgotten about. In fact they get a great holiday season gift – a handful of new customizable features.
Now Google Analytics users can add annotations to dates in order to better document spikes in traffic, use custom variables in advanced segments and view them in custom reports, and even use…
Google have given their Google Analytics service an upgrade with a bunch of new features including an ‘intelligence engine’. This will help website owners identify any important changes in their data by creating alerts when something significant occurs.
Here’s what Google had to say about the intelligence engine:
Now, for the new feature you’ve been waiting for! Wouldn’t it be great if Google Analytics could tell you what…
Search News
A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.
Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.
Melissa Hsieh from the Google Analytics Team explains more:
Google Website Optimizer can help you identify the copy,…
Search News
Google have continued their rapid series of updates for local business listings by adding detailed analytics for each business profile. The analytics will help small businesses get a greater insight into how many people have seen and clicked on their local listing.
If you login to your local business center and see a “New” link next to your listing, the report should be available for you. At…
Search News
Google have just announced that the integration of Google AdSense and Analytics will be made available to all publishers. This feature, which has been in limited beta for a while now, allows publishers to see which pages, traffic sources and times during the week generate the best AdSense earnings.
Once you link the two accounts, you’ll find a new ‘AdSense’ heading on the left hand side menu.…
Tracking the clicks and conversions on your website just doesn’t seem enough these days for the team from Google Analytics (GA).
They have released two new add-ons to GA which allow you to track your phone leads and live chats.
Teaming up with Mongoose Metrics, Google Analytics will now track the phone number called, the duration and date of the call, by using one of the defined toll free…
Search News
Having trouble with Google Analytics? Well don’t fear, there is now a new forum within Google Help to assist you.
Google recently announced the addition of this new forum to specifically help Google Analytics users. It also allows GA users to help each other.
Melissa Hseih from the Google Analytics Team explains more:
“We’re pleased to announce that, as of today, you have a new way of quickly getting the…
Search News
So you’ve made this brilliant flash video for your site and its visitors, but how do you know if your visitors are actually watching it? Well now you can with Google Analytics which has recently added Adobe Flash tracking.
Google Analytics will now be able to track when a visitors uses an Adobe Flash application in a website, including the number of viewers, whether the creative attracts…
Could it be that our prediction was correct? Is Google worried about the release of Yahoo! Web Analytics? It would appear that way, with Google announcing a major upgrade to Google Analytics (GA).
The upgrade is what Google calls an “enterprise-class” bundle of features which includes custom reporting, advanced segmentation, integration with AdSense and motion charts.
“We’re taking things that were expensive and difficult, and making them free and…
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