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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
If your AdWords ad wasn’t liked by Google last year and subsequently pulled by the search giant, you’re not alone – in 2012 around 224 million ads were disabled by Google AdWords.
These ads were considered bad by Google because they violated Google’s ad policy. There are many types of bad ads, including those ads that market counterfeit products, contain harmful malware or spyware, …
Search News
Many advertisers have found that maintaining their AdWords campaign to keep their business at the top of search results can be very expensive, and rightfully so; there are literally thousands of other businesses that are all vying for the same spots with the same keywords.
Now, with the introduction of the AdWords business credit card, small business can apply for a line of AdWords credit …
Advertisers using Google’s AdWords advertising platform will soon notice radical changes to its interface. Out are old methods for making changes to advertising campaigns and analyzing performance, and in are new, cleaner menus and analysis tools.
Google’s advertising platform remains the most widely used, and profitable, advertising platform. Advanced algorithms help AdWords deliver ads relevant to the content of the page on which its …
Research shows that more than 20% of searches on Google are related to location, and about 88% of Smartphone users who search for local information act quickly on their search results.
With this information in mind Google has recently released an update with 3 new features to its AdWords property that will help advertisers organize and create better ads that can be targeted to more …
Search News
The title of this post might seem a bit confusing, but according to Google’s latest research, combining paid advertising alongside a top ranking organic result will help to give your total number of clicks an incremental gain of up to 96%.
The study that was released by Google a few days ago and found that even when advertisers show up in the number one organic …
Search News
Following the rollout of Google+ pages for business, today I want to discuss how Google’s new social extensions feature can give your AdWords campaigns a boost.
What Are Social Extensions?
Social extensions let you share your +1′s between your AdWords campaign and your Google+ page. This means all +1’s on your Page are eligible to serve as annotations on your ads, and all +1’s on …
Search News
With the holiday season fast approaching, there’s one day especially important for online retailers – Cyber Monday.
Cyber Monday falls on the first Monday after thanksgiving and is traditionally one of the biggest online shopping days of the year. The name Cyber Monday came about in 2005 after retailers noticed a large amount of Americans, fresh off a Thanksgiving weekend of shopping, were returning to …
Google recently launched a brand new type of AdWords ads – ‘Dynamic Search Ads’ will help AdWords advertisers target relevant searches by generating dynamic ads directly from the advertisers website.
As told by Baris Gultekin, Director, AdWords Product Management at Google:
Since user search behavior can be a moving target — each day, 16% of searches that occur, Google has never seen before. In such
…
SEO professionals around the world have a very good reason to be angry at Google at the moment. The company recently announced that it will not pass on search data, of users who are logged into various Google accounts, to the public so internet marketers will now get limited information about how site visitors found them.
Basically, Google will begin pushing users with a Google …
Google recently announced the global release of updates on how AdWords quality score is determined and how much impact these scores have on the ad’s ranking.
In simple terms, ads with landing pages that Google thinks to be most relevant to the query will be able to rank higher for lower cost-per-click bids.
This release comes after a limited scale trial held in Brazil, Spain …
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