Archive for "Google advertising"

Following the rollout of Google+ pages for business, today I want to discuss how Google’s new social extensions feature can give your AdWords campaigns a boost.

What Are Social Extensions?

Social extensions let you share your +1′s between your AdWords campaign and your Google+ page. This means all +1’s on your Page are eligible to serve as annotations on your…

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Google’s display network is a great way for small business advertisers to dabble in the banner advertising space.

Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on managed placements.

People who’ve used…

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Okay, unless you’ve been living under a rock, you’ll be fully aware that the holiday period is almost upon us, and with it the manic rush to capitalise on the online shopping frenzy.

With time of the essence, getting your Google exposure right is now critical. If you want to fast track your business to the top of Google where…

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Have you visited the Opportunities Tab in your Google AdWords account recently?

Over the last few months, Google has been building a range of insights in the Opportunities Tab to help AdWords users optimize their Google advertising campaigns.

In the Opportunities Tab, AdWords users can find customized keyword and budget ideas to help refine the performance of…

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For all you Google advertisers, a new AdWords interface is readying for launch with the promise of a faster, clearer and more intuitive user experience.

Talk of the new interface started back in Nov 2008, and whilst still in beta (no surprise given it’s from Google), the new AdWords platform is getting close to widespread launch.

From…

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