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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
For all you AdSense users, you’ll be please to hear about the new AdSense interface that Google is currently testing.
Announced at the recent Content Revenue Strategies conference, the new Google AdSense interface addresses the top 3 issues raised by users, namely:
1. Provide insights to help me make more informed decisions about my sites
More information and stats about performance to help AdSense Publishers adjust campaigns and maximize returns.
2.…
Google have officially opened up AdSense for mobile applications after testing the service with a selected number of beta partners over the last few months. Now any app developer can apply to show AdSense ads as long as they’re up for a 3 month minimum commitment and have over 100k+ page views.
The mobile web has been growing up to 8 times faster than the PC internet…
Search News
For those of you who are using Google Ad Planner, the newly unveiled Google Ad Planner Publisher Center promises to improve the accuracy and quality of the tool.
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:
- Define audiences by demographics and interests.
- Search for…
Search News
Google have just announced that the integration of Google AdSense and Analytics will be made available to all publishers. This feature, which has been in limited beta for a while now, allows publishers to see which pages, traffic sources and times during the week generate the best AdSense earnings.
Once you link the two accounts, you’ll find a new ‘AdSense’ heading on the left hand side menu.…
Google have announced a new option for AdSense publishers that provides them control over the ads that are shown on their site. The filter gives publishers the ability to block ads that fall into specific categories like dating, religion, weight loss and politics.
The filter also lets you know what percentage of revenue each type of ad is producing for your site:
I can see this tool being…
Late last week, Google announced the release of ‘AdSense for Domains’ to all US based AdSense publishers. The service basically allows the owners of undeveloped or parked domains to earn revenue by placing ads on these pages.
From the Google Inside AdSense blog:
With AdSense for domains, users can find relevant information rather than see empty pages or “page not found” errors. Today we present ads, links, and search…
A couple of weeks ago, I covered off on Google’s first round of AdSense tips regarding the importance of large ad blocks. This week, Google have released two more tips regarding the design of your ads and also placement on the page.
Tip 2: Dress for Success
When designing your AdSense units, there are basically two choices. You can either make the AdSense block stand out as much as…
If you’re an AdSense publisher looking for advice to improve your earnings, Google has a tip for you: Bigger is better. Google recommend using larger ad blocks on your site because they have been proven to deliver the best results.
Here is a simple video from Google explaining this:
These larger ad units typically perform better because advertisers tend to favor these formats and they’re more obvious to users…
Search News
The Google Blog has recently announced some enhancements to the Google content network aimed to deliver more features for advertisers and better returns for publishers. The enhancements are a result of Google’s integration with DoubleClick, an advertising company they acquired in April 2007.
The enhancements will be available in the coming months and include:
Microsoft has released a beta version of their new contextual advertising product, to compete directly against Google AdSense and Yahoo’s Publisher Network. AdSense is the clear market leader for one clear reason - Google pays the highest fees to publishers.
The actual details are light on as the product is still in private beta. However it appears the main feature will be the ability to display Microsoft…
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