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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Last week I explained how to Monitor, Listen & Respond to social media comments as part of my overview of the Media140 conference. This week, we will look at how social media sites can be used as an effective crisis management tool.
The rise of social media sites has given customers a new avenue to talk about your company and in turn a new way for you to…
Search News
Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?
Popular Googler (and recently clean shaven) Matt Cutts shared his thoughts in a recent video below.
Google treats links the same irrespective of where they…
Search News
It’s pretty safe to say that the buzz throughout the latter half of 2009 surrounded real-time search.
With Google rolling out real-time search results into its regular results page in early December, there is now even greater opportunity to get more exposure for your business.
So, how can you get found in real-time searches?
It’s all about Twitter & Facebook, so here are some tips that will get you on…
Search News
Local search has been one of the fastest growing areas of search marketing in the last few years. A local search engine listing gives small businesses the chance to “play with the big boys” by having their listing appear towards the top of most search results pages without the need for expensive PPC advertising.
Besides the listing itself, there are additional steps that webmasters can take to…
Search News
Although the practice of SEO has been around for many years now, there still seems to be quite an air of mystery surrounding it and one of the biggest myths that newbie’s to SEM tend to believe is that SEO is simply a one time effort.
This certainly isn’t the case. With Google & the other main search engines making constant changes to the search engine and algorithms,…
Search News
Did you know that 168 million U.S. Internet users watched nearly 26 billion videos online during September 2009? That’s an average of 154 videos per viewer.
With these stats in mind, we decided that it was time to find out more about how online videos can be used by small business owners to promote their business. So we enlisted the help of Josh Williams, CEO of the…
Link building is one of the most effective ways of building your search engine ranking. But what happens when incoming links to your site are low-quality?
Most site owners are aiming to build a good reputation for their site and poor quality incoming links can be perceived as hampering these efforts.
But the good news is that there is no need to worry. In a recent blog post,…
These days one of the first things people do when they want to know more about you or your business is to do a search for your name on Google – I’m sure you have all heard of the expression “I just Googled you”.
Whether there are some embarrassing photos, a bad review of your business or poorly written blog comment, these all effect your online reputation.
Luckily,…
After recently revamping our ineedhits email signature, I thought I’d write a quick post to remind everyone about the importance of keeping your email signature up to date!
An email signature is basically just a standard way of signing off all your emails. When used correctly, an optimized signature can have many benefits such as:
The latest video in our SEMVideo series focuses on how small businesses can effectively optimize their website when they don’t have the cash to get it done professionally.
SEO can be very time consuming for small business owners, not to mention often expensive if you outsource to professional SEO companies. Google understands that many small business owners and webmaster don’t have the time or funds, which is…
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