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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Poorly written SEO copy on your website can be one of the biggest reasons your website fails to be successful.
If this sounds familiar then it could be time to send it to a writer to fix it or if you have the time you could have a go at fixing it yourself.
Here are 8 things to help you work out if the copy …
Search News
Keyword research is the foundation to any SEO campaign, so in this post I’ll cover a simple way to perform keyword research for your website using Google’s free keyword tool.
The Google AdWords keyword tool has been developed by Google to give PPC advertisers an insight into different keywords that could be useful in setting up a PPC campaign. The flip side is that it …
If you thought Google’s Webmaster Toolbox couldn’t get any fuller, well you will have to think again…
Google have added a handful of tools to their collection which includes the ability to block sitelinks for sub pages and review page removal requests made by others and much more.
Here is an overview of the new tools as explained by Google Webmaster Tools Product Manger Sagar …
In a move that indicates search queries are becoming more targeted, recent Hitwise data shows that longer search queries have been getting popular over the past year. Queries averaging 5+ words in length, have increased 10 percent compared to figures from January 2008. The Hitwise graph below gives a breakdown on the percentage change for different keyword lengths:
As you can see, smaller search terms …
I hear you asking what”s a landing page? Good question… they are a must for pointing the traffic from your search marketing campaigns in the right direction on your site. Currently, you may have a search marketing campaign designed specifically for a selected product. So what”s the use in just dumping visitors at your homepage? This could just confuse the searcher.
Why do you need …
Until now, there has been a lot of discussion about how to change your AdSense font type to better match the layout of your site. In response to this feedback, Google are now allowing all advertisers to change the font face of the text in their ad units.
This move makes sense for Google as they have previously recommended advertisers match the color scheme and …
Search News
Got customers in different countries who you want to specifically target? This can be a difficult task, and one which was also the topic of discussion recently on the HighRanking Forum.
Barry Schwartz over at Search Engine Roundtable weighed into the discussion advising that it is best to have “two different sites on TLDs (top level domains) that match that country. So if you want …
Search News
We know some of you write great news articles on your business and industry for your site, but there is just one problem – trying to get Google to index your site for your news can be tricky. But news publishers take note, Google have released 8 tips which will help Google News better crawl your site.
These tips are some of the more frequent …
It’s rare to see the three big search engines (Google, Yahoo! and MSN) working together on a SEO standard, but at the SMX conference this week, they announced unanimous support for a new tag to address canonicalization issues.
For those of you unfamiliar with canonicalization, here’s wikipedia’s definition as a quick intro:
“canonicalization … is a process for converting data that has more than one
…
Search News
The Google AdWords Help Forum, is a great resource for those of you with AdWords campaigns, as Google posts various tips every couple of weeks or so.
AdWordsPro Sarah, who is a Google employee, is a regular contributor to the forum. Her latest help came in the form of tips for testing keywords for products with low traffic.
Here are the 3 main tips:
1) …
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