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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Google’s display network is a great way for small business advertisers to dabble in the banner advertising space.
Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on managed placements.
People who’ve used…
Forget about Microhoo, the next merger could be YAOLhoo (Yahoo! and AOL) if sources close to Reuters are to be believed.
The rumor mill is buzzing with news that AOL Inc and additional private-equity firms are discussing a merger with Yahoo! As a part of the merger AOL will be splitting up its two core components namely the…
Search News
AOL is set to give Google a run for their money through a new display ad platform.
AOL has built a self-service management platform for its Advertising.com network to give advertisers and agencies more control over their campaigns.
“Transparency and control are the future of online advertising,” said Jeff Levick, Executive Vice President, AOL Advertising. “Providing clients with a greater…
If Google gets its way, 2010 is to be the year of display ads.
According to Business Week, Eric Schmidt’s prediction about display advertising back in July last year could well come true.
The Google CEO hinted that display advertising could be the next of Google’s businesses to generate $1 billion in sales. Now analysts believe that this…
Search News
In a recent post on the Bing Search blog, it appears that the search relationship between Microsoft and Facebook is expanding.
Microsoft secured the Facebook search deal back in July 2008. Under the terms of the agreement, Facebook integrated Live Search (which was Bing’s brand back then) web and sponsored listings into the site, providing users with…
The future of Razorfish, the interactive agency Microsoft acquired back in 2007, has been the hot topic of discussion for the last week. And finally the rumors can be laid to rest.
On Sunday, French advertising powerhouse, Publicis Groupe, acquired the agency for $530 million spread across cash and stocks. That’s equivalent to about…
Search News
The dramas at Yahoo! just seem to be going from bad to worse! Second quarter earnings for the company just released show their total revenue dropped 13% to just 1.5 billion.
When you compare this to Google, whose total revenues actually rose 3%, this is not good news for Yahoo!
Add to this the news that Microsoft merger talks are…
After acquiring digital marketing and technology provider DoubleClick last year, Google has rallied to extend the adoption of display advertising across its existing customer base.
Their latest move in making the world of rich and immersive advertising easier for the common marketer was launched this week. Say hello to DoubleClick Studio.
DoubleClick Studio has been proclaimed as…
Search News
It seems the doom and gloom of the economic slowdown has not quite hit online advertising as hard as some other traditional marketing platforms. The Interactive Advertising Bureau (IAB) announced that online marketing revenue increased 11.4% in quarter 3 of 2008 when compared to the same period in 2007.
David Silverman, a partner at PricewaterhouseCoopers LLP, explains that…
The latest plan at Google- to have a “very significant” position in the online display ad market by 2008 – 2009.
Speaking at the annual Bear Stearns Media Conference, Google’s President for Advertising and Commerce in North America, Tim Armstrong said he would be “very disappointed” if Google doesn’t have a significant presence in this…
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