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That’s right… the highly anticipated union of two of the worlds biggest search engines, Google & Yahoo!, is all over.
Google has pulled the plug on the deal due to continued concerns from the Justice Department on the fairness of the deal and Google’s belief that it was a courtroom fight not worth fighting.
Here is what David Drummond; Google Chief Legal Officer had to say about the…
It was just last week when we advised that Yahoo! was made to justify their search ad deal with Google. This time its Google turn, by going on the defensive with the release of a study from SearchIgnite. The study predicts the Google/Yahoo! search ad deal will increase keyword prices for advertisers by 22%.
Google’s chief economist Hal Varian said on the Google Publicity Policy Blog that there…

When you’re the world’s biggest search engine (not to mention one of the world’s biggest companies) and you have the deal of a lifetime in your hands, then something as small a U.S. Justice Department review isn’t going to stop you from pushing on.
That’s exactly what Google believes with their search advertising deal. Google CEO Eric Schmidt told the Seattle Times recently that they still plan to…