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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
This is a guest post by Simon Phillips from TouchLogic.
With smart phones accounting for nearly 50% of Internet traffic these days, why are customers leaving your website and heading to a competitor’s? The most likely answer is they have developed a mobile website that caters to the unique needs of a smart phone user.
Why should you develop a mobile website?
Smartphones have opened up …
Keep an eye out for a brand new digital coupon service, Zavers, which has just been launched by search giant, Google.
Zavers allows manufacturers and retailers to reward their customers with coupons that the customers are actually likely to use. The purpose of this service is to help retailers boost both their loyalty while increasing the amount of shopping and spending that is going …
Search News
According to a recent study by SMB DigitalScape & BIA Kelsey almost two-thirds of websites are missing contact details.
This is a worrying figure – how are you supposed to get new customers if they have no way of contacting you?
The study surveyed 1 million SMB websites from the US and here’s what they found:
…
Unless you’ve been living under a rock, you will know that the copy of your website these days must be relevant, informative, sharable and well-written.
But how do you know if you’re writing your website’s copy the right way? This 24-point checklist should help! Hat tip to copywriting expert, Heather Lloyd-Martin for the checklist.
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2011 is being touted as the year of the website, so the start of the New Year is the time to get your online marketing campaign started.
The key is to plan your strategy so you don’t become overwhelmed or fork out too much money.
I have outlined below some areas to consider when creating your plan:
1. Know Your Customer
Its no use starting …
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