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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
With the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year.
1. Increase Your Campaign Budgets
Throughout December there will be a big spike in the number of people looking for gifts online. If you’re promoting your business through a program like Google AdWords, make sure to increase your campaign budgets to take advantage of the…
Search News
Until recently, conversion tracking on Google display ads was only available if the searcher clicked on your ad. However, Google have taken this tracking one step further.
Called View-through conversion, the new feature tracks those conversions that are made not from the first time an ad was seen by the searcher but a few days or perhaps a month after.
Confused? Don’t worry I was also the first…
Search News
A few months ago, Yahoo! alerted advertisers to an upcoming change to their advertising charging. The new changes were aimed at aligning charging from partner sites with the quality of traffic.
Here’s a snippet from the email:
“As you know, when you advertise with Yahoo!, your traffic can come from both Yahoo! sites and partners’ sites in our distribution network. As part of an ongoing effort to strengthen our…
Search News
Ever wondered if the position of your ad on the Google search results page effects your conversion? Well, logically you would think that the higher your ad is positioned in the SERP’s then the more clicks you are likely to receive, resulting in a higher conversion.
But apparently this isn’t the case…
Google’s Chief Economist, Hal Varian and his team have studied the AdWords data and have concluded…
If you run a retail/ecommerce website, cart abandonment is the one of the most frustrating parts of your business.
Imagine getting someone all the way to your web checkout with a cart full of products or services – only to have them change their mind and quit the order. So close and yet so far.
Cart Abandonment isn’t an issue any of you are alone with. According to…
In many cases, conversion has become one of the most overlooked components of any online marketing campaign. Many people focus too heavily on sending the most number of visitors to a page, without taking the time to maximize the conversion of these visitors into sales. An insightful article on search engine land shares 6 tips to improve website conversion which I have summarized below:
Answer The Basics
Avoid the…
Search News
We have seen a lot of search engine marketing tips from Google lately; however Yahoo! has jumped on the band wagon also by providing us 3 tips to improve your paid search advertising conversion through the Yahoo! Search Marketing Blog.
Yahoo! suggests 3 main tips to improve your conversion: Optimize, Navigate & Track.
Optimizing Your Landing Page
Your landing page is the first web page a searcher will see…
If you’re still using the basic statistics software provided with your website hosting - it’s time to get real. The online landscape is becoming increasingly competitive and today’s webmasters should be using a detailed statistics package to learn how visitors are finding and using their website.
Of course there are a whole range of different stats you need to be tracking, but I wanted to talk about…
SitePal is an Internet-based subscription service that allows you to create a wide-array of animated speaking characters, which can be added to your website in a variety of ways. SitePal provides a rich, easy-to-use to interface that makes the process of designing, managing and publishing your characters a breeze!
You can customize almost all aspects of your animated character from their looks and background to their voice. Choose…
Getting traffic to your website is only the first step. Once visitors arrive at your website, the aim is to convert them into making a ’sale’. A sale doesn’t have to be a purchase from your website, it’s simply used to represent the desired action you would like the user to take. For example, this could include, completing a sign-up form, subscribing to your newsletter, receiving…
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