Archive for "conversion"

We’ve written many times about the does and don’t of creating a landing page that will convert.

But a recent article from the team at Kiss Metrics caught my attention when it outlined 11 elements of a page that are often overlooked. It certainly made me look twice at the most popular pages on our own site to see if we are overlooking these particular …

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Here’s something new from Yahoo: a centralized location where business owners can get quick overviews of the effectiveness of their marketing strategies.

Dubbed The Yahoo! Marketing Dashboard, it’s a one-stop-shop for small businesses to track their marketing and includes the following features:

• Reputation Tracker: This feature scans over 8000 sites across the web to see what customers are saying about a business. Since social

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So you have a website, and you’re getting traffic – but the sales aren’t rolling in. Or maybe they are, but they’re not setting the world on fire.

All too often websites are built with little or no consideration given to their usability. And this is often the critical difference between good and great websites.

For those of you unfamiliar with the term:
“Usability is …

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We all frantically look for new sources of traffic, but often neglect one of the most important factors in online marketing – the conversion of that traffic on our web pages.

So with the holiday season only months away, here’s a toolkit to help you give your website conversion “check up”…

To make it easy to navigate, I’ve create a range of Top 10 conversion …

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Some things are just difficult to get over! And Google’s  ‘PageRank’ metric or PR is something that webmasters refuse to get over even though the feature was removed from the Google webmasters tool two years ago!

PageRank, in the past, was one of the 200 signals that Google used to crawl, index and rank web pages. Ever since Google removed PageRank from its webmasters toolbar …

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Increased conversion by paying the least possible price for each conversion is every Google AdWords user’s dream, however most advertisers struggle with poor conversion rates and high ad campaign costs. There is some good news though; Google wants to help you out.

Google has launched a new AdWords feature; the Conversion Optimizer (a keyword management and analytics tool) that focuses on the relevancy and Quality …

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The greatest online marketing campaign in the world won’t compensate for a badly designed landing page or website.

With the costs of online marketing continuing to grow, its vital that small business owners take the time to review and optimise their website conversion rates. Even small increases in conversion rate can lead to significant improvement in campaign ROI (Return on Investment).

Given Google’s vested interest …

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After its launch only one month ago, Google is facing some major issues with Instant Previews.

It seems that the Instant Previews are confusing Google Analytics and other web analytics tracking and it’s a problem which has been reported by many users.

Their concern is that when a searcher starts an instant preview on the Google search results, sometimes, Google does an “on-demand” fetch (i.e. …

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Google have announced a new tool that aims to make AdWords bidding less time consuming for advertisers.

Enhanced CPC is a bidding feature that you can use with your maximum CPC (cost per conversion) bids in an effort to get more conversions and higher ROI. The feature offers advertisers the ability to allow automatic adjustment of their campaign bids based on historic conversion tracking data. …

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If you’re running an e-commerce website, improving the conversion of your product pages can have a dramatic effect on your bottom line. While many site owners focus the majority of their time on managing various advertising sources, focusing some time on optimizing your website for conversions can often yield even stronger gains.

With Google recently releasing some tips for product page conversion, I thought I’d …

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