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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Due to the increasing popularity of mobile marketing, Google has launched a new service which allows advertisers to track their click numbers on mobile devices.
Mobile ValueTrack is an extension of Google’s ValueTrack parameter. Rather than just being able to track the clicks you get from search and the Google Display Network, now you can see the clicks you get…
Search News
Until recently, conversion tracking on Google display ads was only available if the searcher clicked on your ad. However, Google have taken this tracking one step further.
Called View-through conversion, the new feature tracks those conversions that are made not from the first time an ad was seen by the searcher but a few days or perhaps a month after.…
No one likes ‘bad clicks’ in their pay-per-click campaign and Yahoo! for quite some time has been throwing out these bad clicks on your behalf.
Now however they have gone one step further and announced a new reporting feature that enables advertisers to see which clicks Yahoo! has deemed to be invalid.
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