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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
Major search engines Google, Yahoo! and MSN have been commended by the Interactive Advertising Bureau (IAB) for helping to reduce click fraud.
The IAB announced they all recently passed audits for their Click Measurement Guidelines, which aim to standardize click-count measurement across media companies.
According to the IAB, the guidelines provide a standardized methodology for companies to define and measure valid clicks and identify and eliminate fraudulent ones,…
We first told you about the Yahoo!/Click Forensics partnership back in April this year, but now the two have actually put their partnership to some good use.
Click Forensics announced recently that it has built software in partnership with Yahoo! that lets advertisers automatically submit a query to Yahoo! when Click Forensics detects click fraud in their search-advertising campaign.
The software called FACTr (Fully Automated Click Tracking Reconciliation) provides automated…
Search News
Click Fraud has reversed an upwards trend to fall for the first time in Q2 2008, with the overall click fraud rate dropping 1.8%. Click Fraud occurs in pay per click advertising when a person or script imitates a regular web user by clicking on an ad in order to cost the advertiser money.
The graphs below indicate the overall click fraud trends according to Click Forensics:
While…
Yahoo! have officially announced that they are teaming up with click-audit company Click Forensics to help combat click fraud.
News of this partnership was first rumored at the Search Engine Strategies conference in New York two weeks ago; however it was officially confirmed in the Yahoo! Search Marketing Blog on April 2.
What is Click Fraud?
Wikipedia defines click fraud as a type of internet crime that occurs in pay…
A class action lawsuit has been filed against Ask Jeeves (Ask.com) parent company IAC Search & Media Inc. over failing to prevent “click fraud” on advertisements purchased from the company.
Put simply, “click fraud” occurs where a person or program clicks on an advertisers sponsored listing in an attempt to defraud an advertiser who pays a CPC (cost-per-click) each time the listing is clicked on.
Details of the…
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