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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Falling market share and CEO’s being given the boot have decreased the value of Yahoo! lately, so could it be time for the board to consider selling the company?
After the exit of CEO Carol Bartz, a leaked memo from founder Jerry Yang to his employees fueled rumors that the company wouldn’t knock back a takeover bid.
Here is the…
Search News
In a shocking turn of events, Carol Bartz has been fired from her role as Yahoo’s CEO – over the telephone!
Although the reason behind Bartz’s unceremonious departure from the company is still unclear it is being speculated that Bartz’s rocky 30 month tenure led to her firing. During this time the company had to outsource its search operations to…
Search News
Yahoo is about to launch an $85m advertising campaign which they hope will increase traffic to their home page by taking a swipe at Google’s minimal homepage design. The campaign is the second time Yahoo have attacked Google in recent weeks, after their CEO criticized Google’s business strategy in a recent interview with BBC news.
According to an article from the
Search News
Yahoo’s CEO Carol Bartz has come out and criticized Google’s business strategy in a recent interview with BBC news. Bartz said that Google is “going to have a problem because they are only known for search” when discussing Yahoo’s large network of sites and diversified brand image.
Here’s the unedited quote from BBC News,
“Google is
…
We’ve not heard a lot of news lately from Yahoo! so when its CEO Carol Bartz speaks it sparks some attention.
When Bartz spoke to AdAge recently she took a swipe at the advertising industry as a whole.
“For an industry that’s based on creativity and inspiring people, I don’t know why it’s so afraid. I don’t think it should
…
Search News
After years of poor performances and publicity turmoil, the powers that be at Yahoo! are embarking on one of the company’s most import brand overhauls.
Yahoo! already has a homepage redesign looming, which is scheduled for launch in Fall this year. The redesign was delayed by Carol Bartz back January when she took over the reigns. Perhaps she knew then…
There has been a fair amount of hype surrounding Microsoft’s new search engine Bing, but Google’s not scared!
For those not sure what Bing is, it’s Microsoft’s new decision engine which proclaims to be more advanced than your regular run-of-the-mill search engine.
But Google’s CEO Eric Schmidt hasn’t bought into all the hype. In a recent interview with the
Can you believe it? Yahoo! is beating Google in search engine market share!
No, this is not some cruel prank, its true… well in Japan at least! Based on comScore’s latest data, Yahoo! sites hold a 51.3% share of all searches conducted in Japan, while Google is significantly weaker with a 38.2% share. Actually, Google have dropped…
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