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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
At the recent SXSW event, Matt Cutts, the head of Google’s search spam team, announced that Google’s Penguin algorithm updates would undergo some major changes in 2013. So take this as your official warning!
Cutts claimed that the Penguin algorithm update in 2013 is going to be so large that it is likely to be the most talked about algorithm update that Google makes …
Search News
The Google ranking algorithm is top secret and includes more than 200 signals. These signals are regularly being tweaked and altered. As some signals become irrelevant and disappear new ones are created. Most of the time these algorithm changes go unnoticed because they affect such a small number of websites or they don’t make a huge difference when it comes to ranking or traffic. But …
Search News
If earthquakes are one of the most destructive forces in the natural world, then the updates that Google introduces to their search rankings algorithm are their corollary in the internet world – and the ones that have been rolling out of late have definitely been felt.
Just recently Google rolled out the 21st iteration of the “Panda” update, and preliminary numbers are putting the total …
In a recently active Google Webmaster Help forum thread, Google’s Trends Analyst John Mueller warned webmasters that it will take more than a single tweak made to their website to have any positive impact on their Google ranking.
Google’s notoriously tough search engine algorithm forces users to keep finding different ways to optimize their websites in the hope of snagging that prized top ranking. A …
Back in January this year Google announced a change to the way it analyzes websites and how they place them within their search results. The new algorithm places emphasis on content which is “above the fold”. What this means is that Google is looking more at the content a reader sees without having to scroll down the page.
This was the initial launch of the …
Did you notice the update that Google rolled- out early last week? According to Google it was their 20th Panda algorithm update and it was big news with as many as 2.4% of all English search queries being impacted, with a smaller 0.5% of all other language search results.
We first heard news of this update when Google pushed out an exact match domain update …
Search News
Google rolls out more than 500 algorithm changes each year and some of these updates can have a devastating effect on your websites’ ranking in the Google search engine.
We usually let you know each time there has been a major algorithm update, but do you know what to do once the update hits?
Search Marketer Adam Dince shared some great advice recently which I …
Search News
Did you notice the Google algorithm update last week?
It was released last Friday (14th September) with very little fanfare. It wasn’t as serious as a Panda or Penguin update, but webmasters still found it had quite an effect on their rankings.
Here is some of the chatter from a WebmasterWorld forum post on the topic:
We saw a 50% increase in our Google referrals
…
As SEO continues to evolve and the focus shifts to the end user instead of the search engine spiders, it’s necessary to create quality SEO content on a regular basis. SEO isn’t a technical function. In order to succeed in SEO you need to be a good marketer that understands what consumers want.
The search engines favor websites that provide visitors with great information. Incorporating …
To continue the never-ending fight against web spam, Google’s Matt Cutts announced the release of the latest instalment of the Penguin ranking algorithm updates.
Called Penguin 1.1, this release is an update of the initial Penguin algorithm set loose back in April of this year.
Cutts, the chief web spam fighter at Google, tweeted news of this release saying that it will affect about 0.1% …
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