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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
For over a decade website owners everywhere have been turning to Google’s AdWords Keyword Tool to find the right keywords to target their advertising campaign. For this reason most web owners are surprised to learn that there is a new keyword tool that has hit the Internet recently. This new tool is called AdWords Keyword Planner.
What makes this keyword tool different is the fact …
Today, individuals are constantly being connected to and searching for all kinds of technology and devices. Advertisers are constantly looking for new ways to reach these people with their advertisements in ways that are relevant to what they are currently looking at. This could include things like the website they are viewing, the magazine they are reading, or just their present location.
Google AdWords Enhanced …
Low and behold Google has added another feature to make it easier for businesses to grow their prospective audience.
The new feature is specifically for Adwords customers and is called Enhanced Campaigns. Instead of just focusing on what keywords would be best to attract new customers, advertisers can now they can now create ads based on context like location, device type, and time of the …
In 2012, Google focused heavily on AdWords, which resulted in many changes to the advertising platform. Anyone using AdWords to advertise their business needs to know them if they want on top of the game.
So here are the top 8 changes:
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The impression share reporting platform of Google AdWords is being given a significant overhaul with Google recently publishing its views and also a detailed plan of action as to when and how the impression share reporting system would be amended.
The primary change includes the segregated search impression share and display impression share reporting format. Presently, the system offers a juxtaposed report which blends in …
Search News
A common query for many webmasters centers on whether Google AdWords customers are given special privileges to raise their organic search engine rankings simply because they are a “paying” Google customer.
Just last week, this myth was debunked by Google’s Web Spam boss Matt Cutts who denied that AdWords customers got special treatement in the organic rankings.
During a Google Webmaster Help Youtube Q&A session …
Google has recently announced they are changing their AdWords customers from their current default ad rotation settings to an improved version of their “optimize for conversions” feature.
Throughout the year, Google adjusted a few of the default choices in AdWords for people utilizing the “Conversion Optimizer” or “Enhanced CPC” features. Google’s Conversion Optimizer and Enhanced CPC are tools based in a methodology that allows users …
Search News
Google AdWords advertisers will be happy to hear the news that campaign budgets have been given a bit of a shake-up in the past couple of days.
The new Shared Budgets feature allows advertisers to establish a single daily budget shared by multiple campaigns, within one account. Google suggests this new feature will make it easier to match AdWords spending with how businesses allocate their …
Google has recently revealed plans for Google Analytics to work hand in hand with Google Display Network so that advertisers can have an option for remarketing to targeted consumers who have recently been on their websites.
Many internet users will not realize that it is no coincidence when they visit a website and then see an ad for that store on various pages when browsing …
Google has recently announced a significant change to AdWords.
Advertisements on AdWords will now be limited to thirty days. Before this announcement, advertisements could stay on a site for an indefinite amount of time. As the recent Panda and Penguin updates suggest, Google is making a strong push to get rid of spam and to encourage fresh and unique pages. It is only logical to …
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