Archive for "Adwords"

Just when you thought Google couldn’t possibly find a new avenue for their search engine, along comes Google TV.

According to the Wall Street Journal, Google is testing a new television programming search service in conjunction with Dish Network.

Details on the project are a little sketchy so far as Google has not officially announced anything. However we do know that the service is currently in a limited…

Read More...

Google have launched a new search option for US small business owners looking for someone to help them with their AdWords.

Google Adwords Professional Search allows people to search for AdWords professionals based on location and budget.

The service is in beta currently and only available for US based customers. However, I think if it is successful in the US, then I can see Google expanding it to other…

Read More...

It’s been a while since Google went on an acquisition drive, but last week saw the search giant make one if its most significant purchases – picking up mobile advertising leader AdMob for $750 million.

We’ve discussed the potential of mobile for what seems like years, but with the proliferation of smartphones, the mobile space is on the verge of finally realizing its potential for advertisers.

Google already…

Read More...

Google has launched a new type of AdWords ad which allows users to compare offers from multiple advertisers at the same time. Called ‘Comparison Ads’, users are invited to provide additional details, before being taken to a page showing all available offers.

The process works by inviting users to further refine their search requirements and then select from the best suited offer. For example, if a user…

Read More...

Google has launched a stripped down form of Google AdWords which will target small business owners who don’t have the skills to create and manage a regular AdWords campaign. Google Local Listing Ads allow small businesses to feature their business in sponsored results without designing Ads, selecting keywords or budgets.

Google explains how the program is different from Google AdWords:

Unlike Google AdWords, Local Listing Ads require no management…

Read More...

Until recently, conversion tracking on Google display ads was only available if the searcher clicked on your ad. However, Google have taken this tracking one step further.

Called View-through conversion, the new feature tracks those conversions that are made not from the first time an ad was seen by the searcher but a few days or perhaps a month after.

Confused? Don’t worry I was also the first…

Read More...

Google have announced the beta release of a new Keyword Research tool which provides advertisers with additional statistics and filtering options. English language AdWords advertisers should now have beta access to the tool which will also be rolled out across other languages in the coming weeks.

The updated keyword research tool maintains the core functionality of the previous version, but adds a bunch of additional features. Some of…

Read More...

Earlier this week, Google announced that their new AdWords Opportunities tab would be expanded to all English language accounts over the next few days. This will be replacing the ‘Tools’ tab in your AdWords account, so lets take a look at how these changes might impact your campaigns.

What is the New Opportunities Tab?
This is Google’s new hub for everything to do with campaign optimization. The overview page…

Read More...

The Google AdWords team has been busy over the past week announcing a number of changes via their Inside AdWords blog. Google advertisers can now take advantage of ‘elegant’ ad templates and also enter a competition to have your own TV ad published for free.

New High Quality Ad Templates
As part of ongoing enhancements to their display ad builder, Google have released a range of ‘elegant’ ad templates…

Read More...

It’s been a busy week of keynotes, panels and discussions at the Search Engine Strategies conference over in San Jose this week.

One of the best parts of such conferences is when our “industry heads” look into their crystal balls and share their vision for the future.

My posts this week dissect the two key future casts from the SES conference that caught my attention.

First up is Google’s Sneak Peak…

Read More...