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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
Reports have emerged that Google has set its sights squarely on an AOL search deal as its next major strategy.
According to Nicholas Carlson, who reported on plans via the Silicon Alley Insider site, Microsoft will struggle to outbid Google on AOL’s search business.
Sources close to Google’s Mountain View HQ are suggesting Google will take a very aggressive strategy into negotiations, making it almost impossible for competitors…
Search News
In a bid to monetize its new search engine Bing, Microsoft has launched the Cashback program to searchers.
Microsoft originally launched Cashback in May 2008 on the old Live Search search engine. At the time there were mixed reactions to the program, with many analysts calling it a desperate attempt to gain market share.
Cashback failed to produce any real results on Live Search so what makes Microsoft believe…
Search News
It’s amazing what a several months and a new search engine launch can do for bargaining power in the search game.
The ongoing saga that is the Microsoft and Yahoo! deal is back on again. And apparently this time it’s a more realistic proposition than ever.
If you cast your mind back to late last year, rumors about a Microhoo (Microsoft and Yahoo!) deal were filling our feeds…
Search News
The Online Ad Revenue figures for Q1 2009 are out, and whilst the result was strong, highlights that even the online space isn’t immune to overall economic conditions.
Internet Advertising in the US reached $5.5 billion in Q1 2009 according to a report by the Internet Advertising Bureau and PriceWaterhouseCoopers.
Compared to traditional advertising mediums, this is still a solid result, but given online advertising’s meteoric rise over the…
Search News
For those of you who are using Google Ad Planner, the newly unveiled Google Ad Planner Publisher Center promises to improve the accuracy and quality of the tool.
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:
- Define audiences by demographics and interests.
- Search for…
After acquiring digital marketing and technology provider DoubleClick last year, Google has rallied to extend the adoption of display advertising across its existing customer base.
Their latest move in making the world of rich and immersive advertising easier for the common marketer was launched this week. Say hello to DoubleClick Studio.
DoubleClick Studio has been proclaimed as “a free rich media production and web-based workflow tool designed to streamline…
It was just last week that we reported Google was shutting down a number of their underperforming products. Now it’s Google’s Print Ads which have seen the chopping block.
Google have announced that they will be closing down their Print Ads product on 31st March, with no new ads being accepted after February 28th.
Google’s Print Ads program is a revenue stream within Google AdWords which allows advertisers to create…
Google have gone one step further forward in its control of the search engine market with the introduction of a new option for AdWords campaigns to appear on mobile devices such as the iPhone.
The new option will be visible on mobile devices that have full HTML Internet browers, which actually means you don’t have to modify your ads or landing pages, unlike some other mobile phones.
Inside…
Google CEO Eric Schmidt has told us that YouTube is still not making them any money.
In an interview with The New Yorker, Schmidt said that it “seemed obvious” that they should be able to generate “significant amounts of money” from YouTube. But they’ve still not yet accomplished this. However, he remains optimistic saying that the site could lead to “the creation of a whole new industry,”…
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