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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
For all you AdSense users, you’ll be please to hear about the new AdSense interface that Google is currently testing.
Announced at the recent Content Revenue Strategies conference, the new Google AdSense interface addresses the top 3 issues raised by users, namely:
1. Provide insights to help me make more informed decisions about my sites
More information and stats about performance to help AdSense Publishers adjust campaigns and maximize returns.
2.…
Search News
Last week we reported on the success of YouTube in August with around 10 billion video views for the month.
Now it would seem that Google wants to cash in on this success with the announcement of YouTube Promoted Videos on AdSense sites.
Promoted Videos are generally movie trailers or product demos on YouTube which are promoted by their creator to reach a bigger audience. However, now if an…
Want to learn more about AdSense? Well, lucky for you Google have announced a number of new webinars which aim to give you a little more insight into how AdSense works and how it can work for you.
Here’s a rundown of the schedule:
Using Custom Search Engine with AdSense
Date: Tuesday 26th May, 7am PDT
Overview: Find out how your users and your revenue can benefit from Custom Search Engine…
Google have announced a new form of online advertising with the aim of serving more relevant and useful ads to searchers, but is it a breach of privacy?
This new interest-based advertising will go beyond Google’s current targeted advertising models by tracking your Internet usage habits in order to serve an ad that the search giant hopes is better suited for you. The advantage to advertisers is…
Could it be that our prediction was correct? Is Google worried about the release of Yahoo! Web Analytics? It would appear that way, with Google announcing a major upgrade to Google Analytics (GA).
The upgrade is what Google calls an “enterprise-class” bundle of features which includes custom reporting, advanced segmentation, integration with AdSense and motion charts.
“We’re taking things that were expensive and difficult, and making them free and…
Google’s revenue stream has just received a potentially big boost with the placement of new AdSense ads underneath maps on Google Maps.
The ads don’t appear on all maps searches, which makes me wonder if this is simply a test at this stage.
The example below is from a search I conducted in Google Maps of “New York Doctor” which shows a text ad at the bottom of…
Google has recently posted a policy in regards to running political advertisements through its AdSense network, to tie in with the ongoing 2008 US Presidential Election.
Peter Greenberger of Google’s Elections and Issue Advocacy Team has said that the new policy boils down to five main points.
1. Each advertisement must meet the same editorial guidelines as every other AdSense advertisement. This includes not violating anyone else’s copyrights,…
Google is in the process of releasing the Ad Review Center, which allows you to easily control what Google Ads show up on your website. It allows publishers to manually approve or block ads that show on their site, so that only the most relevant ads appear. This means no more advertisements which are offensive or poorly targeted or even ads from your competitors.
The default setting…
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