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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
It’s been almost a month since Google announced their new remarketing feature in Google AdWords which is designed to target visitors who have already shown an interest in your site.
Remarketing (which is also known as retargeting) is a method of AdWords advertising which is delivered to consumers based on previous internet actions that did not result in a conversion on your site.
Here’s an example of how it works:
What targeting options are available?
There are various targeting levels within remarketing which allow you to target anyone who has visited your site, right through to those who have already purchased from you. Here are some examples:
How to enable remarketing in AdWords
To setup a remarketing campaign, you’ll need to enable the “Audiences” tab in Google AdWords.
From here you can use Google’s help articles to create lists and get your campaign started.
Before jumping head first into remarketing, I would recommend coming up with a plan of who you want to target and what offers you will present to them. You may have very different campaigns for those who have visited your homepage, compared to those who have abandoned your shopping cart!
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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Thanks for the post. I wanted to point out, though, that retargeting isn’t new, it’s just new to AdWords. The fact that Google is now utilizing this marketing technique just validates that it works. It’s also important to note that Google’s content network for display ads is only the 6th largest so it’s important for advertisers to run across multiple networks. (See a recent case study on this: http://bit.ly/aAhAFm)
By Rebecca - April 27, 2010
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