Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Thursday, December 28, 2006

User Driven Search: Could it Overthrow Google?

Posted by @ 6:32 pm

The creator of Wikipedia, Jimmy Wales, has announced plans to launch a new type of search engine driven by user input. Based on the success of Wikipedia, the search will derive results from human judgment, rather than an automatic algorithm.

The Wikia corporation, plans to launch the search engine with financial backing from a range of technology companies, including online retailer Amazon. Wales claims traditional ranking algorithm’s lack the ability to accurately determine the quality of a website. “Essentially, if you consider one of the basic tasks of a search engine, it is to make a decision: ‘this page is good, this page sucks’,” says Wales, “Computers are notoriously bad at making such judgments, so algorithmic search has to go about it in a roundabout way.”

While the search engine sounds like it could provide real value for users, there has to be some way for the Wikia corporation to make money. “The revenue model for search is advertising,” said Wales, a model Google and Yahoo! have replicated with great success. But the question remains: How receptive will the wiki community be to commercializing ‘their’ search? Ryan Paul makes an excellent point in noting Wikipedia users overwhelmingly rejected advertising on the site as a means for funding future growth. Users may be reluctant to contribute to a commercial site that may end up being bought by a bigger company.

Aside from these issues, community voting websites battle with problems of their own. I’m sure many will try to develop ways to beat the system and send their websites to the top of search results. But if wikia search can combat this and other issues, the search engine has the ability to revolutionize the way people interact online. It would provide users with greater value, and could hold the key to overthrow Google. If you’d like to get involved, check out the Search Wikia page and let us know what you think!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (5 - comments)

From Latin: Quia custodiet custodes? Who is going to watch the watchers? I do not doubt about good faith, but I still remember the times (I’m talking about the mid ‘ninties) when Yahoo was a new product, ant to be admitted in theyr directory, one had tp please the staff. An almost impossible job. I never manageed to get my site reviewed by them…


By Anonymous - January 2, 2007

Its about time that some organization challenges the algorythm of the others…

Nick Stamoulis

By Anonymous - January 2, 2007

This is like comparing the epistemology of Plato with epistemology of Aristotle!

The new project looks interesting … but will it solve the problem of the value?
And considering there is more than 10 billion web pages, how long would it take to index and rate all that?
And one man’s trash is another man’s treasure, how would they solve this issue?

By .K - January 2, 2007

The beauty of this project is that the users (over time)decide the value of a given website.

By Harry Eastman - January 2, 2007

Why does anyone believe anything they read in Wikipedia? Countless times they have non-facts made up by either ignoramuses or malice-wreakers.

By Anonymous - January 2, 2007

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Small Business News, Tips & Advice (512 of 569 articles)

After recently announcing their second birthday, has unveiled a host of new features, aimed at improving the user experience. ...