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Monday, March 1, 2010

Social Media Adoption Doubles for Small Businesses

Posted by @ 8:47 pm
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social-mediaAs the economic downturn continues to impact marketing budgets, more small businesses have turned to alternative marketing methods such as embracing social media.

According to results from the small business success index, levels of social media adoption increased from 12 percent to 24 percent over the past 12 months.

The research identified that around one in five small businesses owners are using social media in their business, which includes creating profiles on linkedin, facebook and twitter, but also other areas like writing a company blog.

Here are some other key findings:

  • 75% surveyed have a company page on a social networking site
  • 61% use social media for identifying and attracting new customers
  • 57% have built a network through a site like LinkedIn
  • 45% expect social media to be profitable in the next twelve months

Among the concerns with social media were the time it takes to create and maintain and online presence, along with the negative criticism which can be associated with some profiles.

If you want to learn a bit more about social media, check out Rene’s Top 10 social media tracking tools from last week.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (2 - comments)

I just started a Facebook page for my small business, and it is already creating a buzz — as well as hits on my website! I try to post a daily status update (relating to my business, of course!) and a weekly “mass mailing” in addition to my montly e-mails directly from me (that is to say, not on Facebook). It has also been a lot of fun!

Onwards and upwards!
Angie

http://www.angiesbooknook.com

By Angie Carroll - March 2, 2010



Social comments and analytics for this post…

This post was mentioned on Twitter by divergeinfinity: Social Media Adoption Doubles for Small Businesses | ineedhits http://bit.ly/8YxRoI

By uberVU - social comments - March 9, 2010




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