The latest figures from the Internet Advertising Bureau (IAB) have been released and show search marketing continuing to dominate all forms of online advertising. The report covering the second quarter and first six months of 2007, shows overall internet advertising hitting a record high of $10 billion in revenue for the first time.
The record $10 billion spend for the first half of 2007 represents a 26 per cent increase from the 2006 figure. While not all advertising sectors reported gains, search marketing was one of the biggest contributors to the overall increase with 41% invested in paid search advertising.
A breakdown of the total spend for 2006 and 2007 is below:
This report highlights the growing importance and recognition of search marketing as an effective way to promote business online. If your business is yet to break the search marketing barrier, I suggest you try one of our new package deals which are an affordable way to get your online promotion started.