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Thursday, June 2, 2005

Search Engines and Technology:: New “.xxx” Extension for Adult Industry

Posted by @ 6:20 pm
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The Internet Corporation for Assigned Names and Numbers (ICANN) is set to approve a new generic top level domain. The new domain extension is aimed at the adult entertainment web category and will be in the form of “.xxx”.

For webmasters who are promoting adult entertainment services in a responsible and legitimate way, this new extension should assist them in promoting their businesses. Anything with a “.xxx” will be easily identifiable as an adult site – to both search engine and internet filters.

Whilst the use of the domain extension is voluntary, I believe that it adoption could be speed up, by some simple tactics employed by the Search Engines. When users are searching for adult entertainment content, I would like to see preference given to .xxx domain, to speed up its adoption across the industry. This tactic would benefit search engines, as it would assist in identifying sites that are adult in nature but employ optimization tactics that are not ethical (SPAM). Ultimately, this would provide a better search experience for the user, who will not be unexpectedly exposed to adult sites when doing an innocent search.

Any sites that do not adopt the new .xxx extension and do contain adult content could be removed from the regular set of results and also from the adult results. The benefit to the broader internet community (read that as being all users) would be huge.

The various internet filtering packages that are available (NetNanny for example) will simply be able to block the entire .xxx domain to ensure that minors are not viewing content that their parents do not want to.

Businesses that are based around the adult industry have nothing to fear from this change, provided that they are currently obeying search engine editorial guidelines and observing industry best practices when it comes to ensuring their site is not viewed by minors. Adult content is a major part of the online industry and will continue to be so in the future. This change will only help to legitimize these online businesses and assist in their growth.


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Discussion (1 - comment)

good idea

By David - August 5, 2006




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