The search engine marketing is always full of rumours, innuendos and speculation. Generally, I refrain from making comments on these rumours until they become substantiated.

However, I could not stop myself from not only reading this one but also commenting on it. Could Apple and Google be joining forces to provide a copy of the iTunes store from the Google home page?

That is the rumour that The Street is claiming in their article “Apple Bucks Tech SellOff“. To quote the article:

According to market chatter, Apple is set to announce a deal with Google
(GOOG:Nasdaq) calling for Google to offer Apple’s iTunes music store through its own site. The rumored deal would pair the nation’s leading online music store with its leading search engine.

Personally I don’t really mind if iTunes is sold through Google or anyone else. I just want the Australian version to be finally launched! If this proves to be fact than a rumour, I love the name of “iGoogleTunes”. As this is what most people do anyways when searching for music, but with a legal result.