Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Sunday, December 20, 2009

Nielsen Shares Top Advertising Trends for 2010

Posted by @ 8:46 pm
10
  •  

nielsen-logoNielsen have shared their predictions for the advertising market in 2010, with smartphone and social networking advertising set to provide new sales channels.

Here’s a look at their top 5 trends from the Nielsen blog:

  1. Optimizing media convergence is a top priority. A better understanding of media convergence will manifest in order to deliver a better return on investment. The ability to accurately measure activity and link online ads to offline purchasing behavior will be critical.
  2. New models emerge to take advantage of smartphones. Accurate mobile measurement will be required to stay head of the snowballing growth of that media platform.
  3. More cross-media ad campaigns surface. The massive growth of online video games played and shared online leads the way for more successful interactive and cross-media advertising campaigns to appear. Growth in the adoption of this innovative advertising across screens and activities will increase.
  4. Commercialization of social networking hubs increase. Social media will provide a new sales channel for establishing product awareness and commercializing brands to better support traditional advertising or text-based ads.
  5. More interesting and interactive online ads appear. Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development.

Overall online marketing took a step back in 2009, with years of successive growth coming to a standstill with the global financial crisis. However, it was also a year we saw services like twitter and facebook hit the big time, partly thanks to increasing smartphone usage.

For marketers to be successful in 2010, they will need to develop ways to interact with consumers in these environments. Budgets may be moved away from programs like Google AdWords towards maintaining company social media profiles across twitter and facebook.

What do you think of their predictions? Let us know via the comments below.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (10 - comments)

[...] This post was mentioned on Twitter by jondavey and ineedhits, Tom Shaw. Tom Shaw said: Nielsen Shares Top Advertising Trends for 2010 – Search Engine Marketing (blog) http://su.pr/8Tkhit [...]

By Tweets that mention Nielsen Shares Top Advertising Trends for 2010 | ineedhits -- Topsy.com - December 20, 2009



Social comments and analytics for this post…

This post was mentioned on Twitter by CMOMarketing: Nielsen Shares Top Advertising Trends for 2010 – Search Engine Marketing (blog) http://su.pr/8Tkhit

By uberVU - social comments - December 20, 2009



[...] Nielsen Shares Top Advertising Trends for 2010 | ineedhits By admin | category: online advertising | tags: drive-the-next, easiest, event-marketing, [...]

By Nielsen Shares Top Advertising Trends for 2010 | ineedhits Mobile Advertise - December 20, 2009



[...] Nielsen Shares Top Advertising Trends for 2010 | ineedhits7 hours ago by Matthew Elshaw  Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development. Overall online marketing took a … [...]

By Advertising – local internet advertising | SEO Mixer Blog - December 21, 2009



[...] link: Nielsen Shares Top Advertising Trends for 2010 Share and [...]

By Nielsen Shares Top Advertising Trends for 2010 — Affiliates Insider: Showing You The Insides - December 21, 2009



[...] Nielsen Shares Top Advertising Trends for 2010 | ineedhits9 hours ago by Matthew Elshaw  Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development. Overall online marketing took a … [...]

By Advertising – advertising communication | Point Article News Feed - December 21, 2009



[...] online advertising trends by Nielson Jump to Comments iNeedHits provides an article and analysis of Nielson’s advertising predictions for [...]

By 2010 online advertising trends by Nielson « Social Networks Guide - December 21, 2009



[...] Nielsen Shares Top Advertising Trends for 2010 | ineedhits Visited 1 times Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development. Overall online marketing took a … [...] [...]

By Nielsen Shares Top Advertising Trends for 2010 | ineedhits | Uni Ego - December 21, 2009



[...] unknown wrote an interesting post today onHere’s a quick excerptNielsen have shared their predictions for the advertising marketing in 2010, with smartphone and social networking advertising set to provide new sales channels. Here’s a look at their top 5 trends from the Nielsen blog: … [...]

By Nielsen Shares Top Advertising Trends for 2010 | ineedhits | Trendy Blog - December 21, 2009



[...] phone and social networking advertising is set to provide new sales channels. According to the ineedhits, Smart phones will continue to pave the way for content platforms to emerge that will drive more [...]

By What’s in store for 2010? « Media Update – The Blog - January 7, 2010




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Small Business News, Tips & Advice (285 of 569 articles)


The headlines were a buzz with Google acquisition talks late last week. People close to the subject said Google is ...