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Monday, May 17, 2010

New Study Shows Search Marketing Still Critical to Online Sales

Posted by @ 9:34 pm
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With sites like Twitter and Facebook becoming so popular, many business owners have shifted their online marketing focus towards these mediums. While a mix of marketing campaigns is important, a recent study conducted by Internet Retailer shows that search marketing still remains the most effective medium to drive online sales.

Coverage of the report from marketing pilgrim shows that 27% of surveyed retailers reported that more than half of their online sales are attributable to search engine marketing.

report-1

According to the study of 102 web only retailers, 51.5% of merchants say that more than a quarter of their traffic also comes from natural search. Some other interesting data from the report includes:

  • 44.9% of merchants report that the conversion rate on pay-per-click search advertising went up
  • 16.3% say it went down
  • 38.8% say their conversion rate held steady
  • 47% report more than 25% of their web sales stem from search engine marketing
  • 44.6% increased their paid search budgets
  • 49% say they will increase it in the year ahead

The report also highlights that conversion rates from search marketing continue to perform strongly with most retailers reporting steady to improving conversion rates.

report-2

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Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (2 - comments)

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By Tweets that mention New Study Shows Search Marketing Still Critical to Online Sales | ineedhits -- Topsy.com - May 18, 2010



[...] This post was mentioned on Twitter by Rene LeMerle. Rene LeMerle said: Search Marketing is still the top source for online sales – as if you needed convincing http://bit.ly/9zCxq5 [...]

By Tweets that mention New Study Shows Search Marketing Still Critical to Online Sales | ineedhits -- Topsy.com - May 19, 2010




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