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Monday, December 10, 2007

Google Ranks AltaVista as Number One “Search Engine”

Posted by @ 4:49 pm

Just for fun, I thought it would be interesting to compare how Google, Yahoo! and other top search engines rank in search results. I entered the term “search engine” into Google, Yahoo!, MSN and to see how each site faired in their respective search results; and the results are surprising.

Google’s Pick: AltaVista
You think Google would rank themselves as the number one search engine, but Google’s number one rank for the term “search engine” was AltaVista.

Google also ranks, Yahoo!, and MSN on the first page of results, but I didn’t find any mention of, only on the second page.

Yahoo! Picks Yahoo!
As you would expect, Yahoo! lists as the number one result for the term “search engine” – although they do recommend searching for “google search engine”!

Yahoo! features Google in the second spot with AltaVista also getting a mention on the first page. gets the number eleven spot, with MSN lagging behind at number twenty six.

MSN Chooses Google
MSN has Google claiming the number one rank, followed by second.

MSN also lists AltaVista and Yahoo! in the third and fourth spots respectively, but doesn’t list their own search engine, anywhere in the first 3 pages of results.
Ask lists their own search engine, as the number one result.

Interestingly, they do not list Google or MSN at all within the first 3 pages of results, with Yahoo! only getting a mention as the thirty sixth search result.

Based on the recent search stats, one would expect the results to be listed Google, Yahoo, MSN and in that order. While none of the major search engines seem to have reflected this, I guess they don’t really want to be sending traffic to their competitors.

Final Verdict
If I had to pick a winner for which search engine returned the most relevant results in this test, I would have to choose MSN. The search engine returned three of the top four search engines in the first four search results – which is more than any of their competitors.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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