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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
There’s a couple of interesting tests running on Google maps at the moment which include new sponsored map icons and also prices for hotel listings on Google maps.
Sponsored Icons
The Google Australia blog has announced the launch of sponsored icons when browsing various businesses in Google maps. Google says this helps consumers recognise businesses more easily by depicting what the offline world looks like, and gives businesses a new way to stand out from the clutter.
Here’s an example of what the icons look like (see the listings for “Bankwest ATM” and JB Hi-Fi”)
Hotel Price Listings
The second maps related test is the addition of prices for Hotel listings which will be visible to a small portion of users over the coming days. This feature will allow users to enter the dates they wish to travel and see prices from a list of advertisers for each hotel.
Here’s an example from Google’s blog post,
According to Google this new feature will not change the way hotels are ranked within Google maps.
If you’ve seen either of these tests in the wild, please leave a comment and let us know what you think.
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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