Google Analytics have launched a new ‘annotations’ feature which lets you bookmark major campaigns/events within your statistics for future reference. This will help to explain a spike or drop in traffic to other members within your organization, without having to dig through the past.
Here’s an example of how this will look,
This is a great feature which will end up saving many people a lot of time. Instead of going through old emails to understand why traffic doubled, or shopping cart conversion increased, users can bookmark this event when it happens for future reference. This will sure make end of month reporting a lot quicker!
Another great benefit is that different members within your company can instantly see the results of other teams’ actions. For example:
The PPC team can mark when new campaigns go live
The SEO team can show when first page rankings were achieved
The PR team can indicate when a new press release is launched
Google has started rolling out this feature and has indicated it should be live for all users mid January!
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.