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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, November 26, 2007

Facebook Steals Googlers & Finally Overtakes MySpace

Posted by @ 4:02 pm

It’s been a long time coming, but social juggernaut Facebook has finally overtaken MySpace as the most popular social networking site, according to web information company Alexa. Facebook’s daily reach, a measure of the percentage of global internet users who visit the site, overtook MySpace today to finish at 5.785% a rise of 92% in the last 3 months. MySpace finished the day behind for the first time at 5.745%.

The Alexa daily reach graph can be seen below:

According to Alexa, Facebook already trumps MySpace in terms of page views, registering 31.2 million unique views yesterday. This combined dominance has also seen Facebook’s traffic rank (a combined measure of pageviews and reach) finally surpass Myspace. See below:

While many still question the accuracy of the data, perhaps the strong growth of Facebook is related to the news the company is stealing Google employees at a rapid rate. A TechCrunch article notes Facebook has already acquired 3 top Google exectutives:

  • Youtube CFO Gideon Yu
  • eCommerce Product lead Benjamin Ling
  • GDrive developer Justin Rosenstein

According to Justin Rosentein, who left Google earlier this year, Facebook is,

“That company that’s on the cusp of Changing The World, that’s still small enough where each employee has a huge impact on the organization, where you think about working now and again, and where you know you’ll kick yourself in three years if you don’t jump on the bandwagon now, even after someone had told you that it was rolling toward the promised land. That company where everyone seems to be having the time of their life.”

With all the hype surrounding Facebook It’s no wonder Microsoft recently invested $240 million into the company.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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