I recently came across a great reputation management strategy that can help your business control the top 10 search results for your brand. Many customers use Google and other search engines to learn more about your company before they purchase, so an effective brand management strategy can help your business convert more online customers.
The goal of this strategy is to dominate the top 10 search results for your company with online profile’s you’ve setup across the web. Then when customers are searching for information about your company, all these pages will provide them with additional info, positive reviews and links to your site.
Step 1: Create brand pages on popular social media sites
The first step is to register online profiles for your company across a range of popular social media sites. Where possible, the URL for these pages should include your companies name to improve their chances of ranking well.
Some examples of popular sites you can start with are:
When creating these pages, try to include as much information as possible about your company, your products and remember to include any positive reviews or testimonials you’ve received. Always remember to link back to your main site where possible.
Step 2: Linking to these pages
The next step involves boosting the ranking of these pages. You will have optimized a lot of the on-page elements by writing keyword rich copy, URLs etc – so the next step is building backlinks to these pages.
There are a couple of techniques you can use for this:
- Linking to profiles from your contact page, or other high ranking pages on your site
- Cross linking between your social media profiles
- Linking to these pages in any articles or blog posts you write
Unless you have a very common business name, it shouldn’t take much link juice to get these pages ranking well.
That’s it! It may take some time for these pages to start ranking, but over time this should help you to control search results for your company or brand!