As the end of the 2010 years draws closers, I thought it was time to share what the ineedhits team predicts is in store for the online marketing space in 2011.
Here are our thoughts:
- Online Marketing Will Get an Even Bigger Chunk of Marketing Budgets
Customers and prospects are increasingly going online early in the buying cycle to gather information, form relationships, and make decisions about how they will buy. As a result, businesses must move marketing budgets to where the customers and prospects are – online.
- 2011 Will be the Coming of Age Year for Social Media Marketing
While the past few years has seen many marketers experimenting with social media tactics, in 2011, businesses will be executing social tactics that are fully integrated into the overall marketing strategy. So if you’re business isn’t on Facebook or Twitter – then in 2011 you will definitely be behind the eight ball.
- Mobile Marketing Set To Take Off
Interest in mobile marketing has exploded in recent years due to the introduction and success of the iPhone. As the adoption of such Smartphone’s grows, mobile marketing will expand beyond mobile messaging to make mobile email, mobile websites and mobile applications the new ways to market to the masses.
- Personalized Marketing to Jump to the Next Level
Expect more personalization capability to be embedded in websites in 2011. For example, regular visitors to a website will see a page based on all the information collected from previous visits. We also expect that personalized marketing will be extended beyond the website to other marketing channels such as social media, mobile and email marketing.
- SEO Will Become Even More Complex
With Google facing strong competition from Bing, Baidu and Yandex and social sites like Twitter, Facebook, and LinkedIn the task of getting your business on the first page of search results has become much more complex. Also, with mobile search and geo-location search playing such a big role in 2010, the 2011 year is sure to be full of challenges and surprises for search engine optimizers.
- Online Privacy Concerns Continue
Privacy concerns arising from Facebook and Google were ongoing in 2010 and we don’t expect this to let up in 2011. As more and more people use social media and transactional sites, privacy concerns will continue to rise.
- Marketing Analytics Will Become More Advanced
With so many online marketing channels it can be challenging to turn all the collected data into insights and then develop strategies/actions. It would be great to see a central place/applications that can integrate all the data from all marketing sources (web, search, video, mobile, and social conversations). So rather than a trend, this is on our wish list.
So much happened in the online space in 2010, so we are looking forward to seeing what 2011 holds (we hope it is just as exciting).