Google has added another feather to its cap by launching its music initiative, Google Music.

Along with the cloud-based music storage that was launched in beta in May, the Google Music store now includes an MP3 store. Unlike Apple & Amazon, Google Music is allowing users to store up to 20,000 tracks for free.

Universal Music Group, EMI,…

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As the end of the year draws closer, it’s about time we shared our predictions for online marketing in 2012.

This week I will start with social media because it is an area of online marketing that is of most interest to me. In the coming weeks, our team will also cover SEO and SEM trends we think…

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SEO blogs have been buzzing over the past couple of days with news that a new version of Google’s Quality Rating Guidelines was leaked online.

The Google Quality Rating Guidelines is a handbook used by Google Search Quality Raters from around the world to rate the quality of results from specific searches. URL Raters are given a URL and a…

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AdWords has always been Google’s money maker and the company is always on a quest to make it more and more profitable. With that in mind, the company recently announced its maiden venture into the world of vendor financing with the launch of the AdWords Credit Card.

And as with all credit cards, there is a catch – it is…

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Two new reports recently released have shared an insight into how businesses can make their Facebook page more successful by making their fans more engaged in the content shared.

The first report is from Buddy Media who collected data from 200 of its clients’ pages. It found that time is an important factor in determining the success of…

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Marketing a business isn’t a one-off. It takes plenty of time and efforts, but it is (in my opinion) the most important aspect of running any business. So why do so many business owners find it hard?

This I can’t answer, because I am not a business owner, but I do have a simple solution. It all comes down to…

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MerchantCircle, an online network of US local business owners, revealed in its quarterly reports that more local businesses are turning to Facebook and other social networking sites like Twitter, as a low-cost option for their marketing efforts.

The survey, conducted with 8,500 random small and local business owners across the U.S, revealed that 70% of these business owners are actively…

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Recent research findings released by MYOB indicate that only 35% of Australian small businesses have a website. Do you fall into this category?

I have to admit this statistics took me by surprise. I guess by being so involved in online marketing, I assumed that a lot more businesses had a website to promote to potential and existing customers.

There…

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2011 is being touted as the year of the website, so the start of the New Year is the time to get your online marketing campaign started.

The key is to plan your strategy so you don’t become overwhelmed or fork out too much money.

I have outlined below some areas to consider when creating your plan:

1. Know Your…

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We recently undertook a review of the ineedhits company values and it got me thinking about how companies are perceived by outsiders. Or more specifically, how a company builds and promotes its brand to influence how it is seen by outsiders.

I would argue that branding should be the very first marketing mix element that you tackle. It’s easy to…

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