YouTube has announced a “sponsored videos” section in YouTube search results that will allow advertisers to promote their video for specific keywords. Similar to the Google AdWords platform, YouTube sponsored videos are billed on a cost-per-click (CPC) basis and appear above and to the right of regular YouTube results.
Here is an example of what these ads look like on YouTube:
With users watching millions of videos per day, the sponsored videos section can be an effective way to make your video stand out from the tons of similar clips on the site. Google say this will be especially effective for new bands wanting to promote their video, showcasing new movie trailers and building a strong following for new users on the site.
For them though, it’s all about the revenue. Google have been looking for a way to monetize YouTube since they acquired it in late 2006, so they’ve applied the same strategy they use for search by running advertising alongside search results.
There aren’t that many sponsored videos available on the site just yet, so sometimes Google may show traditional AdWords listings instead of videos. However I imagine this will change quickly as more advertisers come on board to test the new offering.
If you’re from the U.S. and interested in running your own Sponsored Videos campaign, try visiting ads.youtube.com.