While we as users often talk about the changes Google introduces into its search result pages, be it improvements in the algorithm, or addition of search tools to look of the page we seldom think about what all happens at the back end to make these changes possible. Keeping this in mind Google has released short video that gives a deeper look into the thought processes and type of work that goes into improving the quality of search result, the future of search and the future of Google as the world largest search result provider.
The purpose behind releasing this video is that Google feels that as the internet continues to grow each day and as search gets more personalized, users always have a choice of which search engine to use and this is what keeps Google motivated to work harder.
Here is the video so you can check it out yourself:
What I found most interesting was that every creative idea suggested has to pass some intensive scientific testing and prove its usability before being approved and launched. Every change in the algorithm that doesn’t get desired reaction from users, is given an equal amount of re-thinking to identify the problem area and find a subsequent solution. The analysts at Google called the ‘ranking engineers’ get together and sit through many brain storming sessions to determine what data can be integrated into an algorithm.
When introducing a new change, Google runs the experiments with a limited number of users/participants termed the ‘virtual sandbox’ to document and collect user reactions and feedback data. Not only this, but Google talks about including professional analysts from outside the Google family, to evaluate and compare different search rankings before rolling out the changes to users worldwide.
I will leave you with one final thought – In 2010, Google ran more than 20,000 different experiments out of which only 500 were launched. They certainly are a busy bunch of people at Google!