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Sunday, May 23, 2010

Yandex Launches Global Search Engine – A Serious Google Competitor?

Posted by @ 9:46 pm
13
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yandex-logoYandex, Russia’s most popular search engine, have announced themselves on the global stage by launching an English language search engine at www.yandex.com. According to sources at the Moscow Times, this is a move aimed at taking on Google.

The company’s announcement states that Yandex has been “indexing foreign websites and adding global content to its search results for two years already” with a total of 12-15% of all searches on Yandex made using Latin-alphabet based languages.

According to analysis from comScore, Yandex sits 7th overall in the number of searches conducted worldwide with a 91% growth from 2008 to 2009. This puts Yandex ahead of sites like Facebook and Ask.com in the volume of search queries conducted.

Initial feedback appears to be quite positive, with many praising both the quality and design of their search results.

yandex-serps

Search engine land has an interesting quote from Duncan Morris about the quality of search results provided by Yandex,

Take for instance a search for “buy viagra online”, a hotbed of all that is bad on the internet. At the time of writing 3 of the top 5 results Google returns are from hacked .edu domains. It’s hard to look at viagra SERPS and not think spam, but Yandex returns the cleanest set of results I’ve seen for such a search.

It’s not clear if Yandex will use the site to compete with Google on a global stage, or if they plan on targeting Russian users searching in other languages. Either way, it’s another major search engine to keep your eye on.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (13 - comments)

It is always nice when your pages are found in the “next, great” SE. :O)

It is cool that they give a nod to the other 3 by giving a link at the bottom with your search string if you want to search them.

Also a cool little bit of info after the search results:
«xx1 xx2 xx3» searches per month: xx1 — 10 580, xx2 — 721 277, xx3 — 28 486

The words in the brackets was the phrase. Would have been cooler if the data provided was for the phrase itself and not each word individually, but cool none-the-less.

No ads yet so the results page is clean. But honestly, how long would that last. If they go the ad route, but put the ads at the bottom, at least they would be different than the other 3 and more interested in SEOers/SEMers.

Backlinks don’t appear to be of much importance as the sites with the heaviest linking weren’t in the mix.

Chris Duncan
Jumbo CD Investments, Inc.
Will be interesting to watch.

By ChrisCD - May 24, 2010



I just had to run over and check Yandex out after reading your article, Matthew. Very clean, indeed! I like the fact that you can see how many monthly searches for the terms right at the bottom of the SERPs. Unfortunately, even when you enclose the phrase in quotes, it won’t give you the phrase search traffic, only for the separate terms. It would be really cool if they could fix that, eh?

But I really don’t like pages that are left aligned. OK, it’s a thing of mine. A peeve, if you will. I mean, I just don’t get that. There’s a huge white blank space to the right and I need to turn my head to see the results! (Admittedly, it’s a fraction of an inch, but still…) I’d prefer a centered table.

Amazing to see the results with no advertising top or side, though. Maybe that’s why they’re leaving the right side blank for now. :)

Thanks for the news!

- Pat
http://theSEONewsBlog.com

By Pat Marcello - May 24, 2010



[...] This post was mentioned on Twitter by ineedhits and Perth Web News, Theo Steward. Theo Steward said: Yandex Launches Global Search Engine – A Serious Google Competitor …: At the time of writing 3 of the top 5 resu… http://ezi.li/b9e3Pr [...]

By Tweets that mention Yandex Launches Global Search Engine - A Serious Google Competitor? | ineedhits -- Topsy.com - May 24, 2010



Well well. This looks good but very interested in seeing more. There was a little bit of ad space left lol.
_Guess we just need to be patient and keep an eye out for upgrades on the Yandex search engine.

By Rune Ellingsen - May 25, 2010



Congratulations on this great form “Yandex” speed first, followed by the icon ID of the website, very important to open in another tab avoid losing the results page (pure gold), and that the options included as: Did you … cache, more, look at … Global results, etc. But it’s not all! include searches per month per term (keyword), relevant backlinks to your blog url, and website, even show up on my website (vepzone.es.tl) – nick-url-title, etc.. Wooo, greetings.

By Efren Penaloza - May 25, 2010



Yandex fails.

I did a search on Yandex and kept drilling down the SERPs, after setting the page results to 50. I got down to around 300 when I got a captcha request, in Russian, and I was unable to get the image numbers to be accepted after 6 trys.

The searches results only showing single words is actually useless for most purposes as people rarely search with single words and when they do the results they get are mostly just as useless. How many searches for the phrase would be good.

Mr Bearly.

By Mr Bearly - May 27, 2010



Yandex may need 100 years to be able to compete with Google.

By Smith - May 27, 2010



WOW! That is a damn impressive SE for a new kid on the block (Well, Ok, I think they have been around since 1997!)

I agree Matt, the layout is very clean indeed. I done a few Irish searches and searched for a few of our companies sites. I have to say the results are very accurate and relevant. The search per month figures is a pretty nifty feature.

I just visited the Russian version and the results page includes images, etc, much like Google’s universal results page

Must spend a while trawling their web-property. Overall, very, very impressed :)

By Conor J - May 31, 2010



This is just like Google. It may compete or not with Google will be known in some time but i feel that it will have a fair amount of competition in Russia with Google.
http://www.hindlist.com

By mariagrafs - June 4, 2010



Yandex is most popular business search engine in RUSSIA
RUSSIA one of the TOP of birthplace of SEO-webmasters.
in next years Yandex can make serious competition to google.

By skylander - June 4, 2010



[...] Yandex Launches Global Search Engine – A Serious Google Competitor? [...]

By What Is Yandex? | Marketing Bits & Bytes - June 5, 2010



Wow this is a great resource.. I’m enjoying it.. good article

By dental hygienist - June 21, 2010



[...] Serious Google Search Competitor Emerges [...]

By ineedhits Newsletter Archive » SEO News | Serious Google Search Competitor Emerges - November 23, 2011




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