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Thursday, January 31, 2013

Yahoo’s Good News: Search Revenue, Paid Clicks and Profits All on the Rise

Posted by @ 10:15 pm
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Yahoo has recently released their results for their paid click revenue and the results are good. Really good, in fact!

Yahoo’s paid search and paid click revenues are up by 4% with ad revenue for 2012 at $4.99 billion. This is an over $1 billion increase from last year, and provides the search and email giant with the hope of improved profits. An increase in profit margin, even with stiff competition, is a great sign all around.

Pay per click and ad advertisements are the premier method for making money online. Many companies purchase paid advertising slots and click advertisements through Yahoo. Though Google is still the undisputed king of the paid search business, the increase in profit points to a comeback for Yahoo’s coffers. The comeback also points to positive retail and consumer connections.

Here are the specific search related revenue highlights:

  • Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
  • Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.

This positive news will have new Yahoo CEO, Mariss Mayer, breathing a sigh of relief. Former Google exec, Mayer took the reigns as CEO of Yahoo in 2012, while pregnant no less, and has aided the company in increasing its profit margins through an increase in web service offerings. Its obvious that Mayer knows what is needed to be done to continue to see Yahoo rise in offerings of advertisement and the past 6 months have just been the beginning. Yahoo’s rise has likely given the company the boost that it needs to remain hopeful for the future and let the company know the next steps it needs to take to remain its status as a successful web operator.

Watch this space – I predict we will see more great moves from Mayer and the Yahoo team in 2013!



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