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Monday, May 17, 2010

Yahoo! Warns Advertisers on Microsoft Partnership

Posted by @ 7:33 pm

yahoosearchallianceUpdates on the Yahoo/Microsoft partnership have been few and far between of late, but Yahoo has just released an update outlining the latest news.

Yahoo’s top priority is the transition of Yahoo! Search Marketing campaigns to Microsoft’s adCenter. A number of steps have been outlined to make this transition as smooth as possible, including:

  • Protect the holiday period – We know how important the holiday selling season is to many of you, so our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season.
  • Ensure a quality transition – If we determine that we cannot transition with quality before the holiday period, we’ll defer the transition until the early part of 2011.
  • Provide a window-of-time – To provide as much flexibility as possible, we intend to offer a window of several weeks in late summer, during which you can choose the time to initiate and complete your transition.

Yahoo will also be providing advertisers with transition tools in their Yahoo! Search Marketing accounts which includes a step-by-step guide to moving campaign to adCenter. The Yahoo! Transition Center has also been created and includes articles, videos and downloadable materials.

Yahoo! makes the point that people should beware of malicious phishing emails aiming to take advantage of the transition process. Yahoo! wants to remind users that they will never ask for private information, including credit card information or log-in password in an email.

From the update, Yahoo! advertisers had many questions about the transitions. Yahoo! has answered many of these in a separate post. So if you’re a Yahoo! Search Marketing advertiser with questions about the transition, then I would recommend checking out the post here.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

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By Yahoo! Warns Advertisers on Microsoft Partnership | ineedhits - May 17, 2010

Interesting news. I think about how yahoo and microsoft are going after google. Google is still on top but it would be interesting to see the changes that come about from these events.

By sammie - May 18, 2010

How stupid. AdCenter was a total disaster and YAHOO! is taking their half-decent rebuild and integrating with it? Dumb meets dumber.

By Ivan Tayclue - May 19, 2010

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