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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, April 21, 2008

Yahoo! Updates Search Ranking Algorithm

Posted by @ 6:29 pm

Yahoo! have released another “weather report” on the Yahoo! search blog to say they are currently updating their crawling, indexing and ranking algorithm. This follows a string of recent updates with the previous change being only last month.

The changes will be rolled out over the next couple of days so during this time there may be some movement in the Yahoo! SERPs (search engine result pages). Webmasters should continue to check their pages over the coming week to see how the update has impacted their rankings.

Also, it should be noted that this update will only affect organic rankings. Your sponsored ads, directory and other Yahoo! listings will remain unchanged.

If your site isn’t performing as strongly as you’d like in Yahoo!, there is a handy tool which can help to diagnose some of these problems. Navigate to Yahoo! site explorer and enter the URL you would like to explore.

Here you can see all current pages indexed by Yahoo! as well as how many backlinks these pages have. If you verify your site you can also get access to some more features including the ability to upload an XML sitemap.

Another good idea to improve your ranking is to try professional optimization services like our basic optimization package. Its combination of on-page meta tag optimization and link building has been designed to improve your ranking on Google, Yahoo and MSN. Best of all, its currently on sale for only $47.99.

If you’d like to share your thoughts on this update with other users, simply leave a comment below – we’d love to know what you think.


Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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