Yahoo has sent out an email to advertisers which confirms they will be testing Bing powered organic results on live Yahoo! traffic for the first time this month. This puts the search merger on schedule for a rollout in August which we mentioned last month.
Here’s what they had to say in the email:
To help us deliver on our goal of transition with quality, we are conducting the necessary tests to ensure that all of the many complex, logistical pieces are in place. While there’s nothing you need to do to prepare for testing, please keep in mind the following:
- Though much of our testing is already happening offline, this month we’ll also test the delivery of organic and paid search results provided by Microsoft on live Yahoo! traffic
- Testing volumes will fluctuate during this period, with paid search volume in particular kept low enough to help minimize any potential impact to your account.
As I mentioned earlier, the email also confirms the scheduled transition date for organic results,
Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.
For website owners, this makes July a good month to start checking your search engine traffic to determine if there’s been any impact on your Yahoo or Bing visitors. You may wish to compare your rankings in Yahoo! vs. Bing and consider revising your SEO strategy if you find any significant differences.
If you’re looking at how to improve your rankings on Bing, Rene has written a great article on Bing SEO advice.