Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Wednesday, March 14, 2012

Yahoo! Sues Facebook Over 10 Patent Infringements

Posted by @ 11:27 pm
7
  •  

Yes, you did read the headline correctly – Facebook is being sued by Yahoo! for infringing 10 of its patents covering advertising, privacy controls and social networking.

On Monday, Yahoo! filed a complaint to the courts of Northern District of California in San Jose alleging  also that Facebook built its empire on Yahoo’s innovation, the innovations for which Yahoo had to invest substantial resources in research and development over the years. which has resulted in numerous patented inventions of technology that other companies have licensed.

Here’s the official statement from Yahoo!:

Yahoo! has invested substantial resources in research and development through the years, which has resulted in numerous patented inventions of technology that other companies have licensed. These technologies are the foundation of our business that engages over 700 million monthly unique visitors and represent the spirit of innovation upon which Yahoo! is built. Unfortunately, the matter with Facebook remains unresolved and we are compelled to seek redress in federal court. We are confident that we will prevail.

While it is the biggest player in the social networking space, Facebook is still considered a newcomer when it comes to owning patents with just 56 US patents when you compared to other big tech companies like Yahoo which owns more than 1,000 patents.

History suggests that Yahoo! has a pretty good chance at winning this case, the company made hundreds of millions of dollars from a patent settlement that it reached with Google just before the internet search leader went public back in 2004.

Mentioned in the lawsuit is the fact that without Yahoo!’s innovations, Facebook and other websites would not enjoy “repeat visitors or substantial advertising revenue” and Yahoo!’s patents cover basic social networking ideas such as customizing website users’ experiences to their needs and interests. And it says that Yahoo!’s advertising patents cover ways of generating ads that relate to individual users, increasing revenue for website operators.

Facebook has vowed to defend itself vigorously against what it called “puzzling actions” by Yahoo! as seen in the following statement:

We’re disappointed that Yahoo, a longtime business partner of Facebook and a company that has substantially benefited from its association with Facebook, has decided to resort to litigation.

 

Could this simply be a matter of Yahoo! trying hard to extract money from the soon-to-be-public Facebook?



Providing the latest search engine and online marketing news to readers of the ineedhits blog.

View SearchNews's profile






Discussion (7 - comments)

[...] Yahoo! Sues Facebook Over 10 Patent Infringements [...]

By Yahoo! Sues Facebook Over 10 Patent Infringements | RM2 Project - March 15, 2012



[...] Yahoo! Sues Facebook Over 10 Patent Infringements Mar 15th, 2012No Comments [...]

By Yahoo! Sues Facebook Over 10 Patent Infringements « Miami Beach Web Designer - March 15, 2012



[...] Yahoo! Sues Facebook Over 10 Patent Infringements — Ok, so this might be a bit more industry gossip than make any significant changes to your marketing strategy, but it’s interesting nonetheless. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — March 16, 2012 – DIYSEO - March 16, 2012



Go Yahoo !
If Facebook stole it they should compensate Yahoo

By Personal Trainer Vancouver BC - March 22, 2012



[...] those who don’t know, about a month back Yahoo! filed a law suit in a San Jose Federal District Court accussing Facebook of knowingly [...]

By Yahoo! vs. Facebook Patent Battle Escalates Even Further | ineedhits - May 7, 2012



[...] those who don’t know, about a month back Yahoo! filed a law suit in a San Jose Federal District Court accussing Facebook of knowingly [...]

By Yahoo! vs. Facebook Patent Battle Escalates Even Further « Miami Beach Web Designer - May 7, 2012



[...] those who don’t know, about a month back Yahoo! filed a law suit in a San Jose Federal District Court accussing Facebook of knowingly [...]

By Yahoo! vs. Facebook Patent Battle Escalates Even Further | RM2 Project - May 7, 2012




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




Sponsored Listings

PR0 to PR6! Dramatic TRAFFIC increase and proven results

Ignite your digital marketing with Perth's proven SEO specialists

Handbags | Bags | Bags Online

Mobile Search Advertising $9.95

  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (223 of 1797 articles)


Bing has launched a new series of articles called “Search Quality Insights” which will give readers a behind-the-scenes look at ...