It seems like Yahoo! is going around in circles at the moment, with the once mighty search engine and portal unsure how to resurrect its corporate lustre.
The PR team have just announced a new data retention policy which they claim
“sets an industry-leading approach to user data privacy. This new policy strengthens Yahoo!’s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy.”
Okay, there are some people who are concerned about how long their “user” data is stored and tracked by search engines. So for these people, the change in policy will be welcomed.
But what about the rest of us? Do you really care?
Chances are most users have no idea how long their information is stored. Did you know that Google tracks and retains your behavioral data for 9 months? Probably not, and I would suggest that 80% of you wouldn’t change search engines because of it.
So while I think it’s all “fine and dandy” for Yahoo! to be proclaiming that they’ve reduced their data retention policy – it’s hardly going to impact the big picture. Let alone stir concern or action by Google.
Yahoo! seem to clutching at straws to recover lost market share and reputation. What do you think. Do you care that they’ve changed their data retention policy? Or even more importantly, will it have a positive impact on their user numbers?
Share your thoughts below.