As of February 7th, Yahoo! has signed a global agreement with Google in order to display their advertisements on selected Yahoo properties and branded websites.
This is a non-exclusive deal in order to allow Yahoo! to make the make the most money possible, but means that Yahoo! will be able to continue to display advertisements from Google competitors such as Microsoft’s Bing.
The deal signed requires Yahoo! to supply Google with some if its unsold inventory in exchange for Google showing small business advertisements on Yahoo! branded websites. The advertisements displayed with use the Google AdSense program in order to deliver contextual relevance to the individual websites that they are being displayed on. Publishers will get paid based on user clicks or impressions. Furthermore, contextual advertisements on mobile Yahoo! websites will be delivered using Google’s AdMob mobile application.
Here’s what Google had to say about the partnership:
We work with a number of top publishers to help them monetize their content through AdSense for Content and AdMob. We’re thrilled to now include Yahoo!.
Yahoo! says the deal is going to do wonders for them as it will enable them to expand their network. It’s good news for users of Yahoo! websites too – they will be able to see advertisements that are more meaningful to the webpages they are viewing as a result. For Google advertisers, exposure of your ads across even more websites will be very welcome, I’m sure.