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Sunday, March 9, 2008

Yahoo! Search Update Underway

Posted by @ 8:37 pm

Yahoo! have released an update to their search engine algorithm which determines the indexing, crawling and ranking of websites in search engine results (SERPS). The update is expected to show some drops and spikes in crawl traffic over the next week.

Reactions from the public have been mixed with webmasters speculating on changes to the algorithm:

“I’m from Australia but have a .com Domain. Before the changes our keywords were all in the top 10 for (Australia only). Now not even in the top 1000. It appears that Yahoo give a strong weighting to the country domain”

“Overall it is positive. Again, there is a balanced representation of small to medium verse large sites and companies being returned on the SERPs when doing searches.”

“Seems anchor text plays a bigger role…Just a thought….”

Algorithm updates are periodically applied by search engines to help improve the quality of search results and implement user suggestions. Yahoo! has a neat suggestion board that lets webmasters comment on the search process and post ideas of how to improve it.

I personally haven’t seen a great deal of changes with our URLs, but if you’ve noticed something, let us know via our blog comments.

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Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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