Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, October 27, 2008

Yahoo! Search Marketing Adds More Geo-Targeting Options

Posted by @ 4:55 pm

Yahoo! has announced that they’ve opened up geo-targeting options for their paid search program to allow targeting of users at a country, city or zip code level. The changes make it easier to pinpoint local customers and also transfer campaigns across the Google and Yahoo! platforms.

In case you’re not aware, geo-targeting is a feature in pay-per-click advertising programs that allows advertisers to target their ads to only show in a specific region. For example, say you’re a mechanic in New York; you wouldn’t want to be advertising to people in Los Angeles, so you can set your ad to show to New York searches only.

Yahoo’s old geo-targeting options were too broad and it was hard to target specific regions, especially in popular cities. The country, city and zip code targeting is much more specific and brings the targeting options closer to Google with its latitude/longitude and polygon mapping options. From the Yahoo! Search marketing blog:

You will find geo-targeting when you sign up for your account online, but you may go back in and change your scope at any time. To do this, select “Geo-Targeting” under your Campaigns tab in your account.:

- Click the “Campaigns” tab. – Choose a campaign. – Click the “Campaign Settings” drop-down located in the upper right-hand corner (above the graph). – Select “Geo-Targeting.”

From there you can use the pulldown to select your target area by Entire Market, Country, State/Province, DMA , City or ZIP code. A map will provide a visual of the areas you are selecting.

Keep in mind that the tighter your geographic focus, the fewer searches you’ll be targeting. If you’re looking for more tips on PPC advertising, download our free whitepaper.


Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (Not Started)

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (934 of 1797 articles)

A new study has revealed that print yellow pages are no longer the main way customers seek local information. The ...